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ADAM HALL GROUP: Manufacturer interview

Adam Hall Group. In 1975, Mr Adam Hall founded Adam Hall Ltd. in the English city of Southend-on-Sea (near London) as a manufacturer of high-quality, robust flight case fittings. Today, more than 40 years later, Adam Hall Group has developed into a global manufacturer and distributor, with comprehensive solutions for the event technology industry.

Since then, numerous new brands have been developed and created at the current company location in Neu-Anspach, Hesse, Germany.

Adam Hall Group

Adam Hall Group is a leading German manufacturer in the sector and at the same time is a distributor characterized by quality, reliability, customer-oriented solutions and innovations. With this claim, the company makes clear that it is focused on offering technology solutions for events in the four segments of professional customers: Rent, installation, specialized music and industry. And as it is known that what is designed and manufactured in Germany is quality assurance worldwide, has continued to expand its own development department with highly qualified engineers and industrial designers in the laboratory rooms of its headquarters.

Adam Hall Group is repositioning itself in the market with a special focus placed on commercial customers. This is evidenced by the application of the new Corporate Identity, the image campaign and a series of expansive measures already carried out. With this, the company intends to increase the transparency in the offer of solutions and the commitment of the service for clients, partners and professionals of the technology for events to world-wide level.

Where can your product be found? In which countries? In which markets?

As a leading German manufacturing and distribution company, the Adam Hall Group provides event technology solutions to business customers around the globe, including live event and rental companies, system integrators and installers, broadcast studios, musical instrument and equipment dealers, private and public enterprises, industrial suppliers and flight case manufacturers. With 55% export quota, we export in more than 90 countries.

What advantages does your brand provide in comparison to your competitors?

No matter how fast our company grows, what growth rates it achieves and how strongly it focuses on global competition: the focus always remains on individual customers. After all, it's their needs, their imagination and their passion that shapes Adam Hall Group: innovation in product development, quality manufacturing and reliable service. We stand for: high-quality and user-friendly products for affordable, reasonable prices. This is the only way that we can reach a lot of people, and support them in the technical, musical and creative realisation of their ideas. We bring people together. Worldwide. That's what drives us and has made us one of the largest event technology manufacturing companies by international standards.

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How many divisions or categories do you have? What range do you fit?

The Adam Hall group offers a comprehensive portfolio comprising four key areas: Pro audio, LED lighting, stage equipment and industrial hardware. Coupled with a long-standing expertise, we proudly serve the industry not only as a reliable partner, but also as a convenient provider of event technology solutions from a single source.

Designed and engineered in Germany, the Adam Hall Group manufactures products under its own individual brands: LD Systems Pro audio, Cameo Light, Gravity Premium Stands, Defender Cable Protection, Palmer MI & Audio Tools, Adam Hall Hardware and Adam Hall Stage Equipment.. in addition to these owned individual brands, the Adam Hall Group complements its portfolio offering with accredited third party distribution brands.

What price range is your catalog in?

We stand for: high-quality and user-friendly products for affordable, reasonable prices.

Do you offer an ‘after sales’ service?

The Adam Hall Group team places great emphasis on personal service and customer care. It’s more important than just part of the daily business, it’s part of our corporate DNA. From Expert solution consultants to technical service specialist, we strive to ensure customers and partners experience our personal commitment to service with human-touch, whether it’s via phone or on-site visit, or via our online service platforms. And it doesn’t stop there: We are pleased to announce the latest addition to the service offering portfolio, Adam Hall Financial Services, addressing the financing needs of European customers in the professional rental and finxed installations sectors.

Most noteworthy / Prolight + Sound 2017 for Adam Hall Group?

Right on the first day of Prolight + Sound 2017 in Frankfurt am Main, the Adam Hall Group made a worldwide exclusive presentation of the future of pro audio design at the trade fair stand E60-F70 in Hall 3.1: The LD Systems® MAUI® P900 column PA system. Developed in collaboration with the Porsche Design Studio, the MAUI® P900 combines state-of-the-art technology with an iconic design and exclusive materials in a unique audio product.

We presented also The MAUI® 5 GO, from the brand LD Systems® – the world’s first mobile, battery-powered column-PA system. With six hours of battery life from a single charge and long-term high performance thanks to its lithium-ion replacement batteries, the MAUI® 5 GO guarantees total freedom and excellent sound quality. The MAUI® 5 GO offers all the benefits that have already made the MAUI® 5 a bestseller: ultra-portable construction, PA and monitor system in one, an integrated mixer with Bluetooth®, 800 Watts peak power, high sound pressure with 120 dB (Peak) and award-winning design. The long-life lithium-ion rechargeable battery makes the MAUI® 5 GO even more portable, and broadens its scope of application almost endlessly.

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Cameo®, the professional lighting equipment brand, presented its ZENIT® series to the public for the first time. It comprises several products and accessories, and is aimed at the professional installation and rental market. Designed to be the perfect all-round spotlights for numerous applications, the ZENIT® series includes mains- and battery-powered lighting products for indoor and outdoor applications, as well as zoom spots and high-quality diffusers. Their compact housings are equipped with high-quality components from brand manufacturers. The series comprises the already well-known PAR lights ZENIT® Z 120 (with zoom and IP65 rating) and the ZENIT® P 130 and ZENIT® P 40 (each with light shaping diffuser and IP65 rating)

New additions to the ZENIT® series are the ZENIT® B 60 battery-operated, IP 65-rated PAR lights (black or chrome housing). Not least due to their specially developed high-performance batteries, they provide great freedom to lighting design. The iDMX® App-Controller and the iDMX® Core Wi-Fi to W-DMX™ connector box enable absolute mobility. For safe transport, Cameo® has included a touring case for six ZENIT® B 60s in its range. The spotlights can not only be conveniently stored in the German-manufactured case, but also charged, as it features a charging system.

The ZENIT® series is rounded off by the ZENIT® W 600 LED washer, a completely new Cameo® development, with IP65 rating and a new design, which is indicative of the future direction for Cameo® designs. The ZENIT® W 600 washer offers great versatility and user-friendly application, with flexible control options via iDMX® core and W-DMX™ technology.

Gravity®, the stands and accessories brand with an extensive portfolio covering almost all of the classic areas of application, has recently been nominated for the German Brand Award. Now the multiple award-winning premium brand is extending its range. Further possible future design prize-winning innovations such as a revolutionary laptop stand or a highly flexible keyboard table should not go unmentioned here, as well as products from the lifestyle sector, which already hint at the Gravity® brand’s future direction.

Is there any noteworthy issue you would like to tell us about your company?

Further international market expansion via partnerships, such as those with the Musical Distributors Group in the United States; Siam Music Yamaha Ltd. in Thailand; Great Wall Musical Instrument Co. Ltd. in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America, are clear indicators that the Adam Hall Group is also growing outside of Europe.

The growth is also evident at the company headquarters in Neu-Anspach: With an investment of over 20 million euros, the new 14,000 m2 (150,000 sq. ft.) Logistics Park is currently being built to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017.

In Spring 2018, the Adam Hall Group plans to next open the new Experience Center located in the new Adam Hall Str. 1. The architectural hallmarks, designed with business customers, partners, associations and employees in mind, include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant, Come Together. The integrated R&D department located in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping

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