Professional training courses and events elevate industry’s knowledge. Prolight + Sound Shanghai 2015 will roll-out a series of business networking and professional training activities to foster exhibitors’ connection with the flourishing event and entertainment markets.
Asia’s leading trade fair for the sector will take place this year from 14 – 17 October 2015 and offers show attendees top-notch products and technologies from more than 500 brands and exhibitors across 38,000 sqm at the Shanghai New International Expo Centre. With the goal to increase exhibitors’ exposure in key international markets, the show organisers will host an overseas buyer sponsorship programme inviting key buyers from all over the world. Especially in the thriving Chinese market, buyer delegations representing important industry groups and associations are formed. They include:
- National top distributors
- Top buyers from professional audio and lighting online media CA001
- Professionals from the Zhejiang Province Stage Art Academy
- Broadcasting and television buyers from the Studio Art (Lighting) Work Council of China Radio and Television Association
The wide spectrum of buyers, in addition to holding another industry show concurrently, Music China, have created a unique advantage for Prolight + Sound Shanghai. Mr Liu Liu, Brand Promotion Manager for Audio Technica agreed and further explained: “This is our first time participating and the show means a lot to us in terms of brand promotion. This show gives us multiple exposures to buyers from around the world and professional musicians, and allows them experience our microphones for studio recording, studio monitoring, musical instruments and performance.”
Professional training courses and events elevate industry’s knowledge
Every year, Prolight + Sound Shanghai will hold a series of leading-edge events to help industry peers stay ahead of the evolving market, and this year is no exception. The 2015 edition will be well-rounded by a certified professional training course, avant-garde seminars and forums, and live demonstrations to expand attendees’ industry knowledge.
The new highlights of the fringe events include the New Advancement in 3D Sound System Seminar and 3D Sound System Showcase. In cooperation with the world’s leading music engineering expert Siwei Music Engineering Design Group, the events will introduce the latest advancement in 3D sound system’s technologies and applications, complemented by a live demonstration in the showcase located in hall W4. The 3D Sound system can record and reproduce sound in four dimensions with unmatched precision, presenting an all-round and touchable sound, promising a wholly immersive experience. All object-based sound creation can be produced with the Wave Field Synthesis (WFS) 3D sound system and the listening area is maximised to the whole room.
Another new feature is the International Audio Training Courses, jointly organised by The Professional Lighting & Sound Association of Germany (VPLT) and leading pro audio companies. Led by influential industry heavyweights, the courses will provide international standards, advanced trainings, and expert education in new products and technologies. A ‘Basic Entertainment Technology Data Communication Pass’ will be granted to the participants after the training session. Certifications will also be given by individual pro audio companies to participants after the product training sessions.
More technology-oriented events will be held during the four-day show to enhance participants’ industry insights and network opportunities. These include
KTV Sound System Design Seminar (New)
- Studio Recording Technology Forum (New)
Acoustic Technology Forum
Lighting and Visual Design for TV Production Seminar
Concert Sound Arena