Market-leading technology and innovation is part of Brazilian audiovisual company Maxi’s DNA, its aim being to always keep a step ahead of its competitors. With this in mind, in 2012 Maxi purchased the first DiGiCo SD10 in Brazil, kicking off its association with the British manufacturer. Its most recent DiGiCo purchase is an SD12, another first for the Brazilian market.
“In 2012, DiGiCo was already dominant in the world market, but still had very few users in Brazil,” says Maxi’s Executive Director, José Augusto Martins. “We believed the brand had the same innovative and modern appeal that we have and intend to maintain, which is why we made the original investment. We’ve now added the SD12 because it’s a console that has all the great features from the previous DiGiCo consoles, but in a more compact package. I thought this was a brilliant combination.”
And for Maxi, size definitely matters. “We can use the SD12 anywhere from corporate events to concerts, you name it,” José continues. The quality is excellent, it’s quick and easy to use and the two screens make it an ideal monitor console. The new LED meters guarantee faster operation, and the built-in recording interface makes life easier during sound-checks. And, most importantly, our clients love it.”
Providing training is part of Maxi’s ongoing commitment to its staff and customers, with the company able to provide a dedicated training area in its warehouse, where manufactures can offer free courses, not just for the Maxi team, but for freelance technicians. “We really believe in enabling and developing people,” says José. “The more trained technicians we have that can operate the DiGiCo consoles, the better it is.”
With 25 years of experience in the special events market and a large up-to-date inventory of equipment, Maxi is used to providing solutions for both domestic and international clients. “As a member of the AValliance, we are required to offer leading brands in audio, lighting and LED, which are all operated by a highly trained, bilingual team,” concludes José. “Having DiGiCo SD consoles available underlines our commitment to fulfilling our obligations, but more than that, it means we are certain we are providing our clients with the best mixing consoles on the market.”
