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DSS Europe marks 10th year with full two-day programme

Two-day conference, extended exhibition and matchmaking tool will combine for key digital signage and DooH event.

Digital Signage Summit (DSS) Europe 2016 presented by DSF Europe arrives at the Hilton Munich Airport on 23-24 June with a programme offering two full days of digital signage and DooH insight, expertise and technology. It is the first time in the event’s 10-year history that the conference programme has been extended to two full days. An enlarged exhibition area will also be operational throughout.

The leading event for digital signage and DooH professionals will return to the exclusive surroundings of the Hilton Munich Airport, where participants will have cutting-edge networking tools and opportunities at their disposal.

The overall theme for DSS Europe 2016 is ‘Challenging the fundamentals of consumer engagement – strategies for tomorrow’s advertising, retail and public spaces’. Within that, each day will have its own sub-theme. Day One’s conference schedule will explore ‘multiscreen, data-driven and disruptive’, while Day Two will investigate ‘turning stores into stories – best concepts, omnichannel and IoT’.

Last year, DSS Europe 2015 attracted 477 delegates, 31 sponsors & exhibitors and 42 speakers. This year —with two days— the event is positioned to achieve even more. Participants were able to maximize their commitment to the event by using the very successful matchmaking tool, which facilitates new business connections between relevant parties, before, during and after the event. The tool has been further developed for DSS Europe 2016 and will be available to all delegates, speakers and exhibitors.

Digital Signage Summit Europe (previously OVAB Digital Signage Conference Munich) is Europe’s leading digital signage and DooH strategy conference. This is the second summit to be held since Invidis consulting joined forces with Integrated Systems Events to become organizers of both, DSS Europe and developers of a series of Digital Signage Summits around the world. This resulted in DSS Russia and DSS MENA in 2015, with more expansion planned for 2016.

DSS Europe 2016 is the 10th annual edition of the conference and exhibition event. From its humble beginnings, DSS Europe has become the most important digital signage and DooH conference in the EMEA region.

There are many reasons to look forward to the forthcoming DSS Europe 2016,” says Invidis consulting’s Florian Rotberg. “The format, including the conference programme, exhibition and matchmaking service, is the strongest it’s ever been. We’re building on nearly a decade of producing an event that has become the most important conference for digital signage and DooH in Europe and beyond. We’re very excited about what it has to offer its participants.”

Integrated Systems Events’ Mike Blackman adds: “It’s set to be a very exciting year for the Digital Signage Summit series and DSS Europe is sure to be a particular highlight. This is the key event for Europe’s digital signage and DooH professionals. We’re looking forward to welcoming them to the Hilton Munich Airport on 23 and 24 June.”  

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