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Prolight + Sound Guangzhou introduces new digital tools for its 2021 edition

To adapt to the “new normal”, the organisers of Prolight + Sound Guangzhou (PLSG) have unveiled details of enhanced digital services to run alongside the upcoming physical edition.

PLSG was the first pro lighting and audio trade fair to resume in China during the critical period in 2020. And this forward-thinking spirit will be continued in 2021 not only at the physical event, but also via the new "PLSG21: Live and Online" initiative which has been introduced to foster a global marketplace, and to gather, support, and inspire professionals from all over the world with the latest products and innovations.

The physical fair is set to be held from 16 – 19 May 2021, taking place in an expanded space of 150,000 sqm (up 87.5% from 2020) in Areas A & B of the China Import and Export Complex with over 1,300 exhibitors in attendance. The increased scale of the physical event is a reflection of renewed hunger amongst industry professionals to meet for face to face business networking and product showcasing.

 

With business interactions at the 2021 fair conducted both at the fairground and online, opportunities to generate new relationships will be maximised

 

Exhibitors will benefit from in-person interactions in the exhibition hall and the advantage of presenting their profile and products to global stakeholders online. Likewise, global trade professionals will have the opportunity to discover the latest market information and connect with exhibitors through digital business matching, live conferences and live-streamed onsite activities.

Prolight Sound Guangzhou 2021 changes 1

 

One-on-one onsite and virtual buyer-exhibitor matching platform

With improved functionality in 2021, business matching continues to be a priority service at PLSG. An online pre-schedule booking system has been established to help both exhibitors and buyers preview the profile of their target business partners, and gain an in-depth understanding before their face-to-face onsite meetings. This feature will be available both before and after the fair, with a real-time online chat running from 10 – 26 May.

 

A 365-day online platform

During the fair, a professional filming team and moderator will provide coverage of product demonstrations, fringe events and conduct interviews with company representatives and industry experts. Overseas media and exhibitors will also be connected online to discuss hot entertainment sector topics and share technical knowledge. PLSG’s live and recorded programmes will be presented online to industry players around the globe.

Speaking of the new digital offerings, Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd says: “PLSG is combining the best of both worlds, both physically and virtually: personal interaction and virtual networking options. We want to create digital opportunities for all companies and professionals, elevating and extending the fair experience to new heights.”

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