InfoComm International, the trade association representing the commercial audiovisual industry worldwide, has released the 2016 Environment Scan Report.
The report analyzes economic, political, social and technological trends that may impact the pro-AV market, as well as internal trends within the AV industry.
The 2016 Environmental Scan Report draws upon data from a variety of third-party sources, from government publications to research reports, to examine how internal and external forces may shape the pro-AV industry. Researchers analyzed hundreds of reports to come up with a targeted selection of global insights for AV industry professionals.
The commercial audiovisual industry exists in an interconnected world with modern collaboration technologies playing an important role in making the globe smaller and small-to-large organizations more global. How does economic turmoil halfway across the world affect the sale of AV products and services in a particular industry segment? It may or may not. But in a rapidly-changing, digital AV economy, information is power, and companies that mine the most information for trends and events that might affect them and their customers stand to benefit.
"To understand the direction in which the AV industry is heading, we must look outside ourselves at factors that impact us," said James Chu, Director of Market Research, InfoComm International. "This report explores the global environment we work in - its current state and potential future - and what that means for AV professionals. This resource will provide foresight for AV businesses building their strategies for the coming years."
The report is organized into five key topic areas, each of which includes curated analysis and succinct context for AV companies: Economics and Business, Political Environments, AV Industry, Social and Cultural Trends, and Technology and Innovations.