FIX8Group has launched a new in-lift AV experience, designed to deliver content to customers in a fully immersive, captivating and memorable manner. Called ‘elev8’, it enables clients ranging from museums to malls, airports to attractions to reach lift users with uniquely displayed messages.
The elev8 project involves the installation of audio-visual display solutions within an elevator, to which everything from simple static marketing video, 2D animation, landscapes, audio experiences and fully immersive 3D worlds can be delivered.
FIX8Group has already completed a major elev8 installation, at the St James Quarter, Edinburgh. This encompasses a new retail led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing an inspiring, attractive, and vibrant destination for locals and visitors to live, shop, eat, sleep and play.
FIX8Group collaborated closely with Nuveen, the investing organisation of the project, and Gardiner & Theobald LLP, which was appointed as an independent construction and property consultancy working across all sectors of the built environment
Antony Ranger, Nuveen Director of Operations at St James Quarter says: “At the outset of this unique initiative, we were not at all clear about what we wanted, or what may be achieved. FIX8Group managed the whole destination-creating solution, from greatly assisting in defining the specification, to providing wonderful and extraordinary content and sound, all on-time and on-budget. This was despite working for the first time with very heavily regulated passenger lift installers and in the middle of the Covid Pandemic! Every hurdle and problem was overcome without fuss.”
The solution for St James Quarter has been designed with complete flexibility, so that experiences can be tailored to fit client’s communication needs and content can be easily changed, updated or maintained centrally as often as required.
FIX8Group says that unique solutions are key to engage an audience, no matter what the size, and that elev8 can provide a unique, immersive, multi-sensory experience within an elevator.
