NovaStar has leveraged its presence at ISE to strengthen its positioning in the professional display systems market, focusing on the evolution of its collective platform and, in particular, on consolidating the APMEX solution as one of its most relevant developments.
During the interview with Michael Wei, Sales Director in Europe and SEA (see video), the company highlighted that although it is showcasing multiple innovations this year, the most significant element is the evolution of APMEX within its technological ecosystem. Launched two years ago, the solution has already been deployed at large-scale events such as Tomorrowland in Belgium, where next-generation products were used in a highly demanding technical environment.
One of the key milestones announced is the completion of all AIMS tests and certifications. According to the company, NovaStar is now the first manufacturer to offer real, operational support for APMEX in a practical environment. This advancement is attracting strong interest from studios and companies seeking to better understand the technical implications and integration possibilities of this technology within their workflows.
Greater local presence and reinforced technical support
Regarding market strategy, NovaStar emphasized a shift toward greater local proximity. As its solutions grow in scope and technical depth, the company considers it essential to strengthen its support structure.
To this end, it has decided to increase its local technical team by at least 20%. The objective is clear: to provide more immediate, closer and specialized support, capable of meeting the demands of a market where technological complexity continues to increase. This move reinforces the idea that differentiation depends not only on product innovation, but also on the quality of after-sales service and technical assistance.
A comprehensive solution for professional displays
In the professional display segment, NovaStar is presenting a complete solution covering everything from the system to control. This integrated approach enables the company to deliver enhanced functionality and optimize the overall performance of installations.
The technology is designed to achieve greater levels of detail, improved performance and more robust support, with the ultimate goal of delivering more precise, more colorful images that are visually closer to real life. This strategy responds to growing market demand for solutions that combine visual quality, stability and scalability in demanding professional environments.
With these initiatives, NovaStar reinforces at ISE a strategy based on certified innovation, real-world deployment at major events and a clear strengthening of its local support structure — key elements that will define its roadmap in the short and medium term.
