Audience measurement, personalized content and QR code audio: DENEVA’s solutions at InfoComm

DENEVA is participating in InfoComm Latin America for the second consecutive year, showcasing its latest Digital Signage solutions and sharing its expertise in applying this technology across different professional sectors.

The exhibition space is designed to demonstrate the possibilities of Digital Signage to industry professionals through demonstrations and practical applications.

Content tailored to audience profiles

deneva.audience identifies characteristics of people standing in front of a screen — such as gender, age, attention level and emotions, among other variables — to tailor content to the detected audience profile. It also provides statistics on the content displayed to each profile, enabling clients to gain a better understanding of their audiences.

Mobile audio via QR code

AudioCast allows users to access audio content directly from their mobile devices by scanning a QR code, without the need to download an app. This adds an audio dimension to visual communication, from informational messages to branded content tailored to each context.

Industry-focused Microtalks

As a new feature, the stand will host Microtalks throughout the three-day event. These short presentations, delivered by DENEVA experts, will explore the applications, challenges and opportunities of Digital Signage in sectors such as retail, banking, quick-service restaurants (QSR) and corporate environments.

The sessions will include examples and use cases addressing specific business needs.

Session in AVIXA's Pro Training program

On October 22 at 12:00 p.m., Juan Carlos Martín, Co-founder and Sales Director of ICON Multimedia, will deliver the session From Problem to Experience: Real-World Digital Signage Cases That Deliver Results as part of AVIXA's Pro Training program.

Through practical examples from different environments, the presentation will demonstrate how to turn real business needs into value-driven Digital Signage solutions.

Founded in Spain and operating internationally, DENEVA develops Digital Signage software for content management, integration of third-party data and systems, and the creation of experiences tailored to the needs of each environment.