ISE 2026 announced the partners and curated content programme for Spark, a space dedicated to the creative industries. Spark responded to the sector’s need for an event that unifies creative fields, bringing together sectors such as gaming, broadcast and design within an immersive experience.
Among the partners driving Spark were main sponsor Samsung, strategic technology partners Mo-Sys, 3Cat and Lab of Tomorrow, as well as collaborating partners CFLEX Event Solutions, Silver Music Entertainment and LVP – Liga de Videojuegos Profesional (GRUP MEDIAPRO). Together, they supported keynotes, sessions and brand experiences designed to connect the global creative community and showcase the future of digital creativity in real time.
Global innovators driving the future of creative technology
At the core of the Spark programme was a series of immersive installations and live experiences demonstrating how creative technology is transforming storytelling and audience engagement.
Samsung led the space with its IVC Series indoor LED virtual production display. Attendees were able to experience first-hand how this technology enables broadcast, film, XR and live event studios to push the boundaries of storytelling.
Samsung has been working for several years in broadcast, media and entertainment, live events and gaming, designing our display technology to meet the needs of each market. That’s why, when we learned about Spark, we wanted to take part and were delighted to support its launch. We hope it will become a central element of ISE for many years to come, said Simon Jackson, Vice President of Samsung Europe.
Mo-Sys was invited by ISE as a strategic technology partner and showcased its MoStudio solution on a Samsung-powered virtual production stage as part of the ISE Spark summit. MoStudio enabled Samsung’s virtual production environment to function as a complete creative hub, further advancing how organizations create, communicate and connect through immersive visual storytelling. This innovation removed complexity barriers to deliver a comprehensive broadcast technology infrastructure, bringing the visual language of broadcast into the corporate environment. MoStudio reflected Spark’s mission: highlighting tools that not only function technically but expand creative possibilities, enabling broadcast-quality experiences that are agile, scalable and designed for a new generation of creators and communicators.
3Cat, Catalonia’s leading audiovisual group, presented an interactive experience inspired by its new video game Manairons, based on Catalan folklore. Visitors were able to explore a three-screen cube through gesture interaction and test a demo outside the cube. Co-produced with JanduSoft and with Flop Work as technology and interactive partner, the project positioned 3Cat as a creative-technological media hub and producer of innovative digital storytelling.
Lab of Tomorrow, Tomorrowland’s entertainment innovation arm, deployed its spectacular Floating Sky, previously seen at Tomorrowland 2025. This installation demonstrated how sound, visuals, lighting and operational expertise converge to transform live environments. Supported by partners such as KLSTR, Prismax, Fisheye, XineRobotics and Areal, Floating Sky reflected the power of collaboration across creative, technical and operational disciplines, turning ideas into scalable, future-ready live experiences.
Together, these activations and collaborations reflected Spark’s ambition to foster collaboration, inspire innovation and unlock new creative possibilities across industries.
Spark is where creativity and technology converge in real time. We are proud to work with partners who are actively shaping the experiences that will inspire the next generation of creators, noted Mike Blackman, Managing Director of Integrated Systems Events.
Spark 2026 content programme
The Spark programme offered a daily agenda of keynotes, sessions and in-depth content. Global leaders such as Victor Martí, Director and Head of Production at Netflix; Alex Boateng, Co-President of 0207 Def Jam; and Jordan Schwarzenberger, CEO and Founder of Arcade, took part. Other notable speakers included IC-VFX specialist and co-founder of MARS Volume and Bild Studios Rowan Pitts; Trevor Burk; Visual Noise Creative’s Creative Director Nick Troop; POSSIBLE Executive Producer Will Saunders; the Creative Lead of the CoSTAR National Lab; and Marc Lopez, Director of Catalunya Media City, covering topics from virtual production to worldbuilding and the next generation of media cities. Long-standing ISE partner Catalonia AV Cluster supported Spark with contributions from its more than 250 members.
Cluster Manager Eduard Gil stated: “The Cluster brings together entertainment and business models on one side, and communication, advertising and events on the other. Just like Spark!”.
Featured keynotes:
- Tuesday 3 February – The Global Future of Storytelling, with Victor Martí, Director and Head of Production at Netflix.
- Wednesday 4 February – From Silos to Systems: How Cultural Ecosystems Power the Future of Creativity, with Alex Boateng, Co-Founder of 0207 Def Jam.
- Thursday 5 February – From Talent to Enterprise: Building Creator-Led Businesses That Last, with Jordan Schwarzenberger, CEO and Founder of Arcade.
Other featured topics at Spark 2026:
- What If? The Hidden Engine of Creativity, in AI Times – why intention, curiosity and interpretation remained the true drivers in AV, XR and digital storytelling.
- American Icon: Delivering Massive Pixel Counts for Immersive Experiences – an in-depth analysis of ultra-high-resolution immersive content workflows.
- Virtual Production Case Studies – practical examples of virtual production in TV and film projects.
- Strengthening Audiovisual Ecosystems in Catalonia and the United Kingdom – a discussion on sustainable media ecosystems and innovation.
- Broadcast Reimagined: From Local Stories to Global Audiences – where broadcast is heading and how to be part of that evolution.
- Design Leads. Technology Amplifies. The Audience Feels – how “design-first” thinking transformed AV, lighting, sound, sensors, LED and projection into emotional, people-centred experiences in retail, culture and live events.
