Elation Professional announces the addition of acclaimed industry leader Braven Greenelsh. In addition to being an award-winning entrepreneur and thought leader in brand development, Greenelsh has a solid background in corporate identity and product design.
He has collaborated with the Elation team for many years and has contributed to the success of several of Elation’s main brands, including PROTEUS and Obsidian Control Systems.
We have always valued branding as a vital part of the business, but we have now come to realize it’s time to elevate our marketing efforts to match our exceptional product standards and tell our story more effectively. We made the decision to invest in someone with a proven track record of excellence, a visionary who can bring fresh ideas and leadership to take the extraordinary Elation brand to new heights and a better future, shared Toby Velazquez, CEO of Elation and president of ADJ, on the new addition.
For the last twenty-five years, Greenelsh has been an executive-level marketing and brand design consultant for leading brands in sports, entertainment, and technology, including IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines. He has received over 30 awards for branding and product design and often delivers captivating presentations on brand development and design principles. His insights have been featured in publications such as the Los Angeles Times, Forbes, and The New York Times.
As part of an expanded partnership agreement with Greenelsh’s branding consultancy, La Visual, he will lead Elation’s global marketing efforts, focusing on brand development, digital strategy, team building, content management, and brand equity.
Velazquez expressed his enthusiasm: We have always valued our brand as a vital part of the business, and as we continue to relentlessly push the boundaries in design, engineering, quality, and reliability, I recognized the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing insights will complement our ongoing mission to elevate the extraordinary Elation brand to new heights.
