At Stage|Set|Scenery, 6,000 international trade visitors gathered for an interdisciplinary exchange of knowledge on practical topics ranging from lighting and audio technology, furnishings, costume-making, make-up, stage equipment to event services.
The trade show for theatre, film and event technology took place from 18 to 20 June in Berlin and was co-organised by Deutsche Theatertechnische Gesellschaft (DTHG) and Messe Berlin.
311 exhibitors presented their innovations, which were met with keen interest by visitors to the show: stage and event technology, lighting technology and illumination design, architecture and event planning in particular were topics that attracted a lot of attention. A comprehensive programme of conference events on six stages accompanied the show.
The Immersive Showroom was a new feature at the event where the focus was on Experience Technologies, including 3D printing for costumes, AR and VR in the classical theatre and the use of digital technologies in museums.
The main motivation for trade visitors was to obtain information and hold meetings on specialist subjects. Around 50 per cent were visiting for the first time. Nine out of ten had a positive impression of the products and services and said they would be back for the next event. Exhibiting companies were also satisfied with the show. Approximately 4 out of 5 of exhibitors polled were very satisfied with the quality of visitors on their stand – they were particularly interested in the visitor categories ‘technical staff at event venues’, ‘event venue management’ and ‘architects/building planners’.
Comments on Stage|Set|Scenery
Manfred “Ollie” Olma, managing director of mo2design and curator of the LightLab
”We have evolved, and so have our audiences. The meetings we held were even more interesting this time. New ideas and new suggestions, as regards our sponsors too. I am already looking forward to the next Stage|Set|Scenery in two years time.“
Jens Langner, Business Development manager, Robe Deutschland GmbH
”LED technology is the latest big thing in spotlights. There is currently a transition taking place from incandescent lighting to LEDs. As spotlight manufacturers we are naturally taking an interest in developments here. This event allowed us to exchange views with other representatives of this sector and present our products. We were also able to meet lots of customers from the theatre industry.”
Per Witte, Key Account manager, Pro Audio Solutions, Sennheiser
”We were pleased to see so many people in such a good mood at Stage|Set|Scenery. There was keen interest from abroad and we were able to welcome visitors, including from Iceland, Russia and the United States. It is important for us to cultivate relations at the show, have meetings with our customers and present our products. One topic in our segment was that our devices are now equipped with DANTE, a state-of-the art network component.“
Stefan Zeiger, product manager, Commercial Audio, Yamaha Music Europe GmbH (YME)
”The industry has changed. A lot of information goes over the internet, however a trade show is important for holding project meetings in order to talk about future installations with planners, installation engineers and prospective customers. There is no other way of communicating this information. We are delighted that the Audio segment at Stage|Set|Scenery was well-attended again. That was a very positive development for us."
