EARPRO&EES and Midwich Portugal, companies within the Midwich Group, welcome the French brand ALTIMATE, specialized in the development of advanced control solutions, load monitoring, and rigging tools, to their AV 360º represented family for Spain and Portugal.
ALTIMATE emerges under the Sonoss umbrella, a company with 40 years of experience in distributing and manufacturing technology for the live events industry, designing and manufacturing motor controls and load cells known for their 'Made in France' quality, innovation, ease of use, and safety.
Based on a deep product knowledge and market needs, ALTIMATE's catalog comprises cutting-edge solutions that, with their simple layout, facilitate advanced control of the most demanding facilities in the entertainment sector, both fixed and touring.
Among its innovative features, its high level of security stands out. The seamless integration between load cells and controls enables automatic motor shutdown configuration in case of overload or underload, without human intervention.
This technical mastery is complemented by an impeccable customer care culture ensuring attentive listening and responsiveness.
Jean-Yves Beaussart, International Sales Director of ALTIMATE, commented:
Collaborating with EARPRO&EES and Midwich Portugal is a great opportunity to drive our growth in Spain and Portugal in line with ALTIMATE's global expansion plans. EARPRO&EES and Midwich Portugal have experienced technical and commercial teams that will develop our sales and brand image and promote our 'Safety and Reliability' values in the Iberian territory.
Pere Castro, CEO of EARPRO&EES and Midwich Portugal, added:
The addition of ALTIMATE allows us to progress in unique, high-quality solutions that provide safety in installations, both fixed and for events or touring, a highly sensitive and interesting topic for the Pro AV sector.
