Having recently celebrated its 40th anniversary and welcomed its 1,000th team member at the end of 2024, L-Acoustics began the year and its participation at NAMM by announcing that Bryan Bradley had joined the company as CEO for the Americas.
The announcement came from global L-Acoustics co-CEOs Laurent Vaissié and Hervé Guillaume, to whom Bradley reported.
Bryan Bradley oversaw all of the manufacturer’s North, Central, and South American operations and divided his time between the global hub in Westlake Village, California, and the new Americas operations and creative hub at Nashville Yards, which officially opened later that year.
Bradley had recently served for six years as president of Group One Limited, the New York-based US distributor for DiGiCo, Calrec, Solid State Logic, Sound Devices, and several other leading pro audio and lighting manufacturers. Prior to that, he held multiple executive management positions at Harman, most recently as senior vice president and general manager of the Americas for Harman Professional Solutions, where he managed retail, live performance, large venue, hospitality, and enterprise channels for JBL Professional, AKG, AMX, Crown, dbx, Lexicon, Soundcraft, and Martin, among other Harman brands, across the Americas.
Bradley had also served as COO for Alfred Music, the world’s largest educational music publisher, as well as in management roles at Guitar Center. He had been a songwriter and composer for television and film, including serving as music director for The Young and the Restless. Bradley earned a BA from Colorado State University and an MBA from California Lutheran University.
L-Acoustics experienced tremendous growth over the past five years in the Americas. To lead this high-performing team, we conducted an extensive 18-month search to find an outstanding executive who knew our industry, shared our vision and passion for great sound, and fit our culture of innovation and people-first approach. Bryan’s experience, management philosophy, and successful track record made him the natural choice for the role. We were excited to welcome him to the team and looked forward to solidifying our leadership position in the Americas, said Laurent Vaissié, co-CEO of L-Acoustics.
“Since the introduction of V-DOSC in 1992, L-Acoustics had consistently set the benchmark for professional loudspeakers, attracting many imitators”, Bradley said at the time. “As the company entered its fifth decade, I was thrilled to help steer the brand in the Americas and support our customers in the touring, integration, and studio communities in discovering exciting new ways to connect people through the art of sound”.
Bradley attended the 2025 NAMM Show with L-Acoustics, where the manufacturer returned after a five-year hiatus to exhibit its latest systems and solutions.
With a wide range of products on display in meeting room 17112 (ACC North, Level 2), the company focused on showcasing the power and precision of its L-ISA Immersive Hyperreal Sound technology, which enveloped attendees in a captivating aural atmosphere delivered by coaxial X8 and X12 loudspeakers and Syva Sub and SB18 subwoofers. In addition to providing an L-ISA listening experience, L-Acoustics offered mixing workshop sessions for those interested in hands-on experience with spatial audio. The one-hour L-ISA demonstrations took place on Thursday (January 23rd), Friday (24th), and Saturday (25th) at 11:00 AM, 1:00 PM, 3:00 PM, and 5:00 PM. Capacity was limited, and guests were encouraged to arrive early to participate.
L-Acoustics sponsored the 2025 TEC Awards, held on Thursday, January 23rd, in the Pacific Ballroom at the Anaheim Hilton. The company’s LA7.16 amplified controller was nominated in the Amplification Hardware/Studio & Sound Reinforcement category, while its compact X8i was nominated in the Sound Reinforcement Loudspeakers category. The company also served as a Gold Sponsor for the 23rd Annual Parnelli Awards, held on Friday, January 24th, in the same venue. Notably, the event honored Dave Rat of Rat Sound Systems, a longtime L-Acoustics Certified Provider and friend of the company, with a Lifetime Achievement Award.
