On days June 12th and 13th Powersoft representatives and Latin American distributors gathered in Miami to celebrate one more year of partnership.
Powersoft organized a special meeting for the Latin American distributors this year, gathering all of them over two days at Universal Music’s headquarters, Powersoft distributor for the Caribbean, Venezuela, Colombia and Brazil in Miami, Florida.
It was a great chance not only to share experiences and results obtained in each Latin country, but also to deliver training and information on business, sales, education and marketing techniques, new products and internal details on the company’s structure in Italy, for example the opening of a new assembly line for models on the X Series and Quattrocanali in Scandicci, Florence.
The event had the presence of different key members in Powersoft’s structure like Luca Giorgi, sales & business development director; Fabrizio Romano Bolzoni, sales manager for rack amplifiers; Klaus Dalbjorn, product manager; Francesco Fanicchi, brand and communications director; Marc Kocks, business development manager for installations; Kurt Metzler, sales manager USA & Canada; Gino Pellicano, systems engineer USA & Canada, and Gilberto Morejón, regional sales manager for Latin America and the Caribbean.
Representing distributors, there were Jean Costa and Rafael Guzmán (Universal Music), Javier Posada (Audio Acústica y Electrónica), Josué Cilea and Guillermo Falla (SuperSonidos), Ernesto Vallejo and David Navarrete (Vallparr Importaciones), Paulo Aguilar (Sonotec), Carlos and Verónica Lantadilla (Cy-Vmusic), Alan Wood (AW Acoustic Design) and Carlos Maiocchi (Equaphon)
“The meeting was beyond what we expected. We had full interaction and communication, a lot of participation and ideas exchange”, Gilberto highlighted.
Fabrizio agreed: “It was a very positive meeting. The reason to carry out a more closed meeting than a world meeting was to have a more homogeneous audience, sharing common problems and opportunities at a regional level. On a strategic level, it is right to think globally but we can’t forget to think also locally, and especially to listen to the local needs that may vary from region to region”
During the meeting, it was also presented the 2016 Best Distributor Award that this time went to SuperSonidos, Powersoft representative in Guatemala and Nicaragua, being the distributor with higher sales percentage and territory expansion over the last year.
Once the event was over, all participants headed to Orlando to attend Infocomm trade show, where there was also a lot of Latin American visitors, bringing potential clients for each of the distributors and their countries.
Activities in the region will continue this year with seminars in Chile (Santiago and Viña del Mar) in September, followed by Brazil and Argentina in October.
