This week's newsletter explores the growing influence of AI in media and entertainment. Streamers are using AI to tackle video compression challenges, while AI is transforming content creation with tools like generative AI.
Broadcasters are also benefiting from AI's efficiency gains in areas like sports replays and ad verification. However, a BBC study reveals audience concerns about AI-generated video content, highlighting a wariness towards its impact on creativity.
Discover the future of AI at IBC2024 and immerse yourself in the latest AI innovations and explore how they're shaping the future of media.
Streamers look to AI to crack the codec code
Streamers are turning to AI, like Deep Render's technology, to solve video compression challenges and cut costs.
Video streaming is booming, but compression struggles with richer content. AI is emerging as the solution, with companies optimising existing methods and developing entirely new AI codecs to slash streamer costs.
Generative AI and its impact on M&E
Maureen Kerr, Partner, Arthur D. Little, explores generative AI and its immense impact on the media and creative industries.
Dive into the power of AI in the latest IBC365 Tutorials! Explore how AI is transforming the media and entertainment (M&E) industry, and uncover its practical applications in streaming and production.
AI in the virtual studio: innovations in replay, tracking and ad verification lead the way
According to David Davies, new AI solutions in broadcasting are primarily aimed at improving efficiency in sports and news production workflows.
The discussion around AI's impact on broadcasting has been dominated by complex, long-term ethical and existential questions. However, despite these important concerns, AI is already creating significant innovations in various aspects of broadcast production, distribution, and delivery.
Audiences concerned about GenAI produced video content, finds BBC research
Audiences are concerned about the use of generative AI for video content.
A BBC study gauged public perception of generative AI (GenAI). While people view GenAI as a significant technological leap with the power to reshape society, they're apprehensive about its use in creating video content.
Discover the future of AI at IBC2024
New to IBC this year is the IBC AI Tech Zone, powered by EBU, which will be featured in Hall 14.
We're on the cusp of unprecedented technological advancements in media technology. The AI Tech Zone is a gateway to the limitless possibilities that AI offers across various domains in the media industry.
Register for your visitor or conference pass today!
This September, join over 43,000 industry leaders from 13-16 September at the RAI, Amsterdam. Explore cutting-edge trends like AI-powered advertising and the evolution of the control room with the IBC2024 Accelerator Project.
Register today to secure your spot at IBC2024: free visitor badge or get your delegate pass at our exclusive early bird rate (ends 26 July)!
