IBC explores advances in 3D volumetric capture, requiring broadcast professionals to blend creative storytelling with technical skills for new VR, AR, VP, and MR interactions. Sky News transformed UK election coverage with immersive tech in Studio 4.
BBC Ventures invested £500,000 in Condense to stream live performances into virtual spaces, enhancing BBC Radio 1's New Music Show and For Euro 2024, the BBC showcased XR studios and ITV focused on sustainable remote operations; drawing over 10 million viewers for the Germany vs. Scotland match.
Volumetric capture: How to bridge the skills gap for broadcast professionals
Advances in capturing 3D spaces and objects for immersive, interactive content are redefining storytelling.
Integrating volumetric capture into mainstream media requires broadcast professionals to blend creative storytelling with advanced technical knowledge. Unlike traditional 2D video, volumetric video adds depth and volume, enabling interaction with digital objects in new ways, applicable in VR, AR, VP, and MR.
Sky News leverages immersive sports studio to transform election night coverage
Sky's Election Night coverage featured advanced technology such as LED walls, virtual floors, and augmented reality (AR) politicians to engage viewers.
The central hub for this coverage was Sky Studios' Studio 4, typically used for major sports broadcasts. Ben Fisher, Head of Sky News Studio Output, described it as a "360-degree immersive space" ideal for storytelling and data presentation, noting its suitability for election coverage.
BBC ventures invests in immersive live events firm condense
BBC Ventures invested £500,000 in Bristol-based immersive live events specialist Condense.
Condense's technology allows the BBC to stream live performances into virtual spaces. Over the past year, BBC Radio 1's New Music Show partnered with Condense to host immersive live gigs with artists like Gardna, Charlotte Plank, and Sam Tompkins.
Remote production and XR technologies drive UEFA EURO coverage
BBC showcased innovative XR studios, while sustainable thinking was at the heart of ITV's remote operations from Germany.
More than 10 million viewers watched ITV's live and exclusive Euro 2024 kick-off match between Germany and Scotland, marking the highest peak for a UK audience of any opening to a major football tournament since the 2014 World Cup in Brazil.
IBC 2024 Accelerator Project: AI media production lab
The 'AI Media Production Lab' at IBC2024 Accelerators Program explores AI's role in audience validation, creative storytelling, and live sports and event production.
These streams address critical data challenges in media, aiming to redefine AI's future impact and enhance industry diversity and inclusion.
Register for your visitor or conference pass today!
This September, join over 43,000 industry leaders from 13-16 September at the RAI, Amsterdam. Explore cutting-edge trends like AI-powered advertising and the evolution of the control room with the IBC2024 Accelerator Project.
Register today to secure your spot at IBC2024: free visitor badge or get your delegate pass at our exclusive early bird rate (ends 26 July)!
