The latest edition of Integrated Systems Europe (ISE) has come to a close with a positive outcome. This year, the trade fair broke records in attendance and exhibition space.
With 1,605 exhibitors spread over 92,000 net square meters, the event hosted a wide variety of companies of different sizes and markets, all intersecting in the audiovisual sector.
Over the course of the week, ISE 2025 welcomed 85,351 unique verified visitors from 168 countries, representing a 15.5% increase compared to the previous year. The opening day on Tuesday started with 49,981 attendees, an increase of 16.1% compared to the first day of 2024. The upward trend continued on Wednesday with 59,038 visitors (+14.4%), while Thursday set a new record in the event’s history by attracting 49,716 professionals, making this edition the busiest and most vibrant to date. In total, 110,540 registrations and 185,700 visits were recorded over the four days.
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Despite the event’s growth and dynamism, the scale of the fair and the volume of attendees sometimes made the atmosphere overwhelming for exhibitors and visitors. However, the general consensus among participants was one of satisfaction, highlighting the quality of generated contacts, the innovation of the solutions presented, and the strong momentum of the sector.
Hall 8.1 stood out as one of the fair’s most notable areas, hosting a new startup hub. Among the main attractions, the Esports Arena drew attention with gaming competitions and advanced broadcasting technology. The Robotics and Drone Arena showcased the latest developments in these fast-growing sectors, while the Discovery Zone served as a platform for emerging companies. In addition, the AVIXA TV Studio provided an interactive dimension with live broadcasts and expert interviews.
The ISE 2025 conference program featured strong attendance at themed sessions organized by AVIXA, CEDIA, and ISE. The two keynote conferences, delivered by Brian Solis and Quayola, were sold out, reaffirming the event’s role as a leader in strategic thinking for the audiovisual industry.
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The guided tours around the fair welcomed 222 attendees exploring the main innovations in the industry. These activities offered deeper insight into emerging technologies and helped optimize the visitor experience.
ISE 2025 has exceeded all expectations, setting new records for both attendance and innovation. The energy and engagement of attendees and exhibitors have been extraordinary. From the dynamic exhibition hall to the specialized content of our conferences, this edition has delivered an unmatched experience. We are excited about the future and look forward to welcoming everyone back in 2026, said Mike Blackman, Managing Director of Integrated Systems Events, underlining the significance of this edition.
Daryl Friedman, Global President and CEO of CEDIA, also emphasized the importance of the event: "ISE is always a highlight of the year for CEDIA, and this edition was no exception. Connecting with our global community at the annual CEDIA gathering, celebrating achievements, and discussing the future of the industry has been inspiring. Furthermore, seeing first-hand the latest innovations in smart home technology reaffirms CEDIA’s central role in this ever-evolving sector".
This week has been a clear example of connections being restored. The industry moves forward when professionals come together, share knowledge, and discover the latest innovations. AVIXA’s programming has been diverse and engaging, from specialized summits to interactive sessions at Xchange LIVE and the AVIXA TV Studio. ISE only lasts a few days, but its impact is immeasurable, concluded David Labuskes, President and CEO of AVIXA.
In a healthy, vibrant, and rapidly expanding market, ISE 2025 once again demonstrated its relevance as a large-scale trade fair, covering multiple sectors of the audiovisual and stage market with a diverse, inclusive approach. Undoubtedly another must-attend event for professionals in systems integration and audiovisual technology.
