Absen announces the appointment of Martine Dodwell-Bennett as its new Sales Director in Europe. Working as part of Absen’s ProAV division, Martine will focus on driving revenue growth, expanding market presence and ensuring operational excellence in the delivery of major projects.
With over 25 years of experience, Martine is a proven sales and management professional. As the former Managing Director at 3Squared, she led the company in delivering cloud-based software solutions to infrastructure and train operators, readying it for a successful merger with other transport-sector software providers to create Velociti Solutions.
At Lutron Electronics, she played a pivotal role in driving growth and market expansion across Europe and Africa. As Director of Sales Channel Operations, Martine implemented two channel partner programmes, built high-performing teams, and drove sales and service excellence initiatives that delivered sustained growth across hospitality and corporate markets. She also led the development of Lutron’s first Experience Centre outside of North America, a strategic investment to showcase the company’s portfolio and accelerate customer adoption, while scaling the training of thousands of industry professionals and members of the specification community across Europe.
It’s an exciting time to come onboard with Absen, and I’m looking forward to working closely with our teams across Europe and with colleagues in China to drive the next phase of growth. Absen is investing heavily in the region, building out localised sales teams and support to better serve our partners and customers. It's a great opportunity to build something amazing, says Martine.
“We are delighted to welcome Martine to our Absen team. Her extensive leadership experience and proven track record in driving growth across complex markets make her the ideal choice to lead our European sales strategy”, says Ruben Rengel, Vice President of Global Business Development. “With that, her appointment marks a significant step in our commitment to strengthening our presence in the region, and I’m confident she will play a pivotal role in delivering excellence for our partners and customers”.
