Elation Professional announces the opening of Elation Canada, a dedicated Canadian branch created to better serve its growing customer base in the country and bring the company’s full range of brands and services closer to Canadian customers. The new office officially opened on April 1, 2026.
The new operation marks a significant step forward in Elation’s long-term commitment to the Canadian market. Customers in Canada benefit from a Canadian-owned operation with local staff, a growing nationwide service network, and a strong physical presence that includes warehousing, as well as a Toronto-based showroom and demo space where customers can experience Elation technology firsthand.
With faster access to products, direct pricing, and stronger local support, Elation Canada brings greater proximity and local expertise to customers across the country.
Elation Canada
Elation Canada will manage the company’s brand portfolio, including Elation Lighting, Obsidian Control Systems, Magmatic Atmospherics, and X-Laser, serving customers in the professional touring, rental, and installation markets.
Toby Velazquez, CEO of Elation and President of the ADJ Group, is enthusiastic about this important milestone for Elation in Canada.
My vision at Elation is to stay close to customers in the markets where we operate. With continued expansion in Canada, we are reinforcing our commitment to global partnerships by offering direct factory-level service and support locally. This approach ensures that customers benefit from faster response times, deeper support, and the level of performance, trust, and innovation they expect from Elation, he comments.
Eric Loader, Global Vice President of Sales & Marketing at Elation, adds: “Our motivation is to create more direct and closer contact with Canadian customers and bring more value to our partners in Canada, and we have assembled a highly qualified team that can do exactly that. Faster, more personalized service is the goal, and that is what we plan to deliver”.
Fully integrated across North America
With the launch of Elation Canada, Elation now operates as a fully integrated North American organization, providing a unified structure that connects operations across the United States, Mexico, and Canada. The Canadian team is composed of experienced lighting professionals whose expertise and strong relationships will help strengthen Elation’s presence in the country.
Leading through service
Leading the team as National Sales Manager is Kyle Morton, who highlights that Elation Canada will bring a new strategic approach to the market, centered on strong, long-term partnerships.
We plan to focus on key rental and integration partners committed to the brand, fostering relationships based on mutual collaboration and shared success, he commented.
A cornerstone of the new Canadian operation is enhancing the high level of service and support, essential in the professional touring and sales integration markets. Morton adds: “One of the main priorities is to establish service centers across the country, bringing technical support closer to customers. By leading through service, we aim to elevate the Elation brand in Canada and give customers greater confidence when investing in these increasingly sophisticated lighting technologies”.
The lighting industry veteran Philippe Tremblay serves as Regional Sales Manager for Québec, based in Québec City. Tremblay brings strong experience in both production and architectural lighting and will lead a team of professionals to provide sales, support, and service to Francophone partners and customers in Québec and other French-speaking regions.
Chuck Green, Channel Account Manager at Elation, continues in his support role for the Canadian team.
We are bringing more value and better support across the board. The new Canadian branch will also benefit companies and tours operating on both sides of the U.S.–Canada border by providing a more cohesive experience when working with Elation in North America, he notes.
As Elation Canada begins operations with a strong local team, expanded infrastructure, and a clear focus on service, it is well positioned to deliver the level of performance and trust that customers expect from the Elation brand.
