Bangkok joins the Prolight + Sound map with 4,547 visitors at its debut

The first edition of Prolight + Sound Bangkok (PLSB) brought together 4,547 trade visitors from 51 countries and regions, alongside more than 160 exhibiting companies and brands, establishing the event as a new meeting point for the audiovisual and entertainment industries in Southeast Asia.

Across 7,000 m² of exhibition space, the new trade fair attracted 4,547 trade visitors from 51 countries and regions. Thai visitors accounted for 65.4% of the total, while international visitors represented 34.6%, confirming the event's regional reach.

The fair brings the Prolight + Sound brand to Southeast Asia, combining Messe Frankfurt's international network with VNU Asia Pacific's local and regional connections.

Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, commented:

Bangkok's location, exhibition facilities and growing entertainment sector make the city a natural gateway to ASEAN.

Panadda Kongma, Vice President - Business at VNU Asia Pacific, added:

The successful debut of Prolight + Sound Bangkok highlights the strong potential of Thailand's entertainment, event and technology sectors.

The brands on show

Exhibitors and brands came from nine countries and regions: China, France, Hong Kong, India, Malaysia, Singapore, Switzerland, Thailand and the UK.

Participants included ACME, Acoustic & Lighting System, Adamson, ADZ, AI Media, Allen & Heath, Altimate, Analog Way, Avolites, Ayrton, Barco, Betopper, Botai, Celestion, Christie, CJS, Crestron, Dante, DirectOut, DJPower, Doughty Asia, Earthworks Audio, EKC, ETC, Faital Pro, Flykeys, Giant Truss, GIS AG, Golden Duck, Hirender, Hive, ICE Prosound, Image AV, INFiLED, IQ Plus Music, JDP, Linear Audio, Luminex, MA Lighting, Marani, Moveket, Netgear, Neutrik, New Wave Display, N-Labs, Penn Elcom, Pharos Architectural Controls, Pixera, PlexusAV, Prostage-FX, Protos, RCF, Reyn Audio, Robe Lighting, Roxtone, Silver Star, Sixty82, Skyedge, Smart Broadcast, StageSmarts, Stagetec, Taylor LED, Total Solution Marketing, TT Audio, Tycoon, Unearthed Productions, Visual Productions, VL Audio, V-Show, Wolfmix and Yamaha, among others.

The fair also featured a Singapore Pavilion coordinated by the Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS), as well as the new Musical Instruments & Gear Zone, which expanded the offering beyond traditional instruments to encompass a wider music ecosystem.

A programme of 53 sessions

The three-day fringe programme included 53 sessions delivered by 42 industry experts, featuring workshops, technical masterclasses and forums covering artificial intelligence and immersive experiences, sound engineering, acoustic design, music and wellbeing, as well as business opportunities across ASEAN countries.

Highlights included a sound healing workshop organised by Tycoon & IQ Plus, live performances by emerging talents and an interactive drum circle on the Main Stage.

Other sessions explored Dante-enabled AV networking during PLSB X Dante Day, changes in ASEAN's entertainment sector and the role of universities in training Thailand's production professionals.

The ASEAN Pro AVL Friendship Meeting brought together professional associations from Indonesia, Malaysia, the Philippines, Singapore and Thailand.

What exhibitors and visitors said

Exhibitors highlighted the opportunity to reach new buyer profiles.

Prolight + Sound Bangkok connects us with professional buyers from Thailand and across the region, including rental and staging companies, system integrators and customer groups we had not focused on as much before, such as nightclubs, said Chanunkarn Boonmarkmee, Director of Golden Duck Group.

Alfonso Martin, CEO of Sonos Libra, presented products from Allen & Heath, Adamson, DirectOut and K-array at the fair, as well as sponsoring the Main Stage and Learning Hub. Commenting on the event, he said: "Visitor flow has been good and we were very busy".

Michelle Yeo, Business Development Director at Acoustic & Lighting System Pte Ltd, appreciated the opportunity to "demonstrate complete working solutions in a way that is not always possible in day-to-day business meetings".

On the buyer side, Sutee Kumar Pathela, owner of Elevate Pro Light & Sound, a Bangkok-based company specialising in audiovisual services for weddings, commented: "I have identified two or three potential partners and am still exploring opportunities. It's a very good start for the fair".

Photos: © PLSB organisers