Elation announces the appointment of Mathias Burger as Brand Manager for Elation Europe. In this role, Burger will act as a key liaison between the market and Elation’s European headquarters, helping to define and strengthen the brand’s presence in the region.
Burger will focus on building strong relationships with decision-makers and lighting designers, driving engagement and supporting the continued growth of the Elation brand. A central part of his role will be aligning brand messaging and its execution across channels, ensuring consistent and compelling communication that resonates with Elation’s audience.
With a clear objective to strengthen the brand in Europe, Burger will lead initiatives to develop a strong and cohesive message, ensuring that communication across sales, marketing, public relations, and digital platforms remains consistent, transparent and effective.
Mathias brings the combination of industry experience, strategic vision and execution capability we need to take our brand to the next level in Europe. His ability to translate complex product portfolios into clear and impactful messaging will be a major asset. With his background in product management, marketing and solution sales, he will serve as a key bridge between the market and our European headquarters, said Marc Librecht, Sales & Marketing Director at Elation Europe.
Burger joins Elation with extensive experience in the lighting and technology sectors. He began his career in entertainment lighting, including eight years at Martin Professional in product and key account management. He later expanded his expertise into general lighting, contributing to market entry and brand development initiatives that helped position companies such as Tridonic and Samsung as leaders in the smart building sector.
Over the past five years, Burger has worked independently in innovation management and digitalization, focusing on product management, communication strategies, and the development of digital customer experiences for complex B2B solutions. He also brings a strong theoretical foundation and a proven ability to translate it into practical execution. His experience in clearly and efficiently communicating complex concepts aligns closely with his new role.
His new role at Elation will focus on two key areas: supporting the sales organization and strengthening market communication. He will work with sales teams to support both direct and indirect customers, while also generating demand by engaging with lighting designers and industry professionals. At the same time, he will refine and communicate Elation’s value propositions, strengthening internal perception and ensuring tailored messaging for different audiences and stakeholders.
My job is to make a complex portfolio easy to understand. Clarity and consistency in communication are essential and benefit everyone. By building a strong foundation of accessible messaging, we can ensure that everyone from sales teams to partners is aligned and speaking the same language, said Burger.
Burger officially joined Elation in mid-April and has begun by analyzing internal structures and market positioning to identify opportunities for impact. He will work closely with Elation’s global headquarters in Los Angeles and bring a distinct European perspective to the role.
I look forward to strengthening Elation’s brand perception in the European market. One of the main reasons I joined the team is the strong competitiveness of Elation’s products. Our goal now is to raise the brand image to the same level, added Burger.
