The global Pro-AV market continues to move into a new phase of expansion driven by digital transformation, hybrid work environments, and the growing demand for immersive experiences.
Forecasts indicate that the sector will grow from $332 billion in 2025 to $402 billion by 2030, representing an expansion of nearly $70 billion in just five years.
A significant part of this growth is directly linked to the consolidation of hybrid work and the so-called “experience economy”, where high-quality visual communication, real-time collaboration, and immersive audiovisual environments have evolved from differentiating factors into strategic tools for companies, institutions, and public spaces.
In this context, Asia-Pacific is positioning itself as the main growth engine of the sector, already accounting for 37% of the global Pro-AV market. Within the region, China stands out in particular due to its massive investment in digital infrastructure, technological modernization, and the deployment of advanced audiovisual solutions across multiple verticals.
Forecasts place the Chinese Pro-AV market at around $97.5 billion by 2028, consolidating its position as one of the most dynamic and strategic environments for international manufacturers, integrators, and technology developers.
Beyond its purely industrial dimension, the appeal of the Chinese market lies in the speed at which AV, IT, artificial intelligence, automation, and advanced collaboration ecosystems are converging. The country is at a key stage of technological transformation, where concepts such as hybrid rooms, AI-based automation, real-time collaborative platforms, and interactive visualization systems are rapidly being deployed on a large scale.
Sectors such as corporate, education, retail, hospitality, culture, and public administration are demanding increasingly integrated, scalable, and intelligent solutions, creating new opportunities for both international manufacturers and technology partners and integration companies. Another relevant factor is the growing number of Chinese companies focused on international exports. Many already operate under global standards, provide international support, and are actively seeking new partners, distributors, and integrators outside the Asian market. In addition, sustainability is beginning to play an increasingly important role within the Pro-AV value chain. Energy efficiency, responsible design, and consumption optimization are already part of the strategic priorities of numerous manufacturers and technology developers in the region.
All of this is turning China not only into a major technology consumption market, but also into an accelerated innovation environment capable of setting global trends within the professional audiovisual ecosystem.
Precisely to help understand this market evolution, Beijing InfoComm China has published the report A World of CuttingEdge Pro-AV: China’s Pro-AV Market Overview & Opportunities, a document that analyzes the current state of the Chinese professional audiovisual market, its technological trends, and various opportunities for international collaboration.
The report compiles market data, government initiatives, trends linked to automation, hybrid collaboration, and digital transformation, as well as multiple real-world cases of technological implementation in sectors such as education, banking, hospitality, corporate, and public administration. Among the featured projects are audiovisual installations in institutional spaces, intelligent audio solutions for classrooms, LED holographic applications, and advanced corporate collaboration environments developed by companies within the Asian technology ecosystem.
Beyond the trade show component, the growing international interest in the Asian Pro-AV market reflects an evident reality: many of the trends that will ultimately define the future of the sector are already being developed and implemented on a large scale within China’s technological ecosystem.
