The 24th edition of Prolight + Sound Guangzhou (PLSG) featured 2,227 domestic and international exhibitors and an exhibition area of 220,000 square metres, spread across 22 themed halls dedicated to the entertainment, lighting and professional audiovisual sectors.
As the world's largest trade fair for the entertainment, lighting and professional audiovisual (Pro AV) industries, PLSG attracted 111,056 professional visitors. International participation continued to grow, with attendees from more than 100 countries and regions, representing an increase of approximately 5% compared to the previous year. In addition, more than 100 concurrent activities, forums and seminars were held during the event, fostering extensive knowledge-sharing and exchange of experiences.
At the close of the exhibition, Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, commented:
Over the past four days, the exhibition venue was characterised by a high level of dynamic business exchange, supported by strong participation from international brands and visitors despite the challenges facing the industry. We were pleased to see exhibitors maintaining a strong focus on practical, real-world applications supported by new technologies, allowing visitors to experience first-hand the tangible value of these solutions. Looking ahead, Prolight + Sound Guangzhou will continue to expand its specialised zones dedicated to emerging products, providing a consistent and high-quality reference point for where the industry is heading.
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The exhibition comprehensively showcased the latest innovations in professional audio and video, entertainment systems, stage effects, connectivity technologies for work environments, smart displays and systems integration. Through a broad range of products spanning the industry's key segments, PLSG demonstrated the transformation of the entertainment and professional audiovisual sectors in the digital era.
In addition to serving as a launch platform for new products and a source of market trends, the event acted as an efficient business hub, connecting buyers and sellers from around the world under one roof.
Domestic and international brands come together to represent the industry's global ecosystem
This edition further strengthened the synergy between international brands and Chinese manufacturers, driving collaboration across the entire value chain while enhancing the exhibition offering.
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Among the leading brands present were ALLEN & HEATH, AUDIOCENTER, Audio-Technica, Ayrton, BBS, BMB, Bosch, Bose Professional, Chainmaster, Charming, DAGE, Dante, DAS Audio, DJPOWER, DSPPA, d&b audiotechnik, EM Acoustics, Empower Tribe, EZPro International, Fine Art, Funktion-One, GOLDENSEA, Harman International, Hikvision, LIGHT SKY, Longjoin Group, Martin Audio, MODE, Neutrik, Nightsun, Philips, Powersoft, QSC, RCF, SE Audiotechnik, Sennheiser, SGM, Shure, Skyworth, Soundbox, Soundking, Taiden, Takstar, Thunderstone, TW Audio, Yamaha, Yellow River Lighting, among many others.
The coexistence of Chinese manufacturers and international brands within the same venue helped expand company visibility, facilitate networking, boost business negotiations and open up new market expansion opportunities, reinforcing PLSG’s role as a leading global platform.
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A diverse fringe programme drives cross-sector integration and industry advancement
More than 100 complementary activities took place during the exhibition, bringing together professionals from different fields to facilitate access to cutting-edge technologies, strengthen technical expertise, identify business opportunities and address potential market challenges.
Among the most notable initiatives were:
- Headphone Hub and the Recording & Production Zone, featuring immersive demonstrations of advanced audio technologies.
- The Hands-on Awareness and Risk Management for Events and Performances seminar, focused on the latest event safety management capabilities.
- PLSG x NDI Eco-system, showcasing a comprehensive range of devices compatible with NDI technology.
- Unicorn Series: Xtage, regarded as the creative and experiential heart of the exhibition, designed to amaze visitors with the latest innovations in integrated entertainment technology.
- The First Exhibition of Performing Arts Works by Chinese Higher Education Institutions, aimed at promoting deeper integration between industry and academia through a high-level cooperation and exchange platform.
Positive feedback from domestic and international participants
Aeolus Zhang, Product Manager at Empower Tribe:
- “Our portfolio covers multiple areas, from personal music and professional equipment to fixed commercial installations, broadcast music systems and even products from international brands such as Behringer’s new digital mixing console. Prolight + Sound Guangzhou brings together all types of customers—integrators, distributors and end users—which perfectly matches our needs. I value the organisers’ strategic vision, with initiatives such as PLS Unicorn Series Xtage, which attracts visitors and naturally guides them towards exhibitors’ stands. We have welcomed a highly diverse range of buyers from Europe, North America and emerging markets, particularly South and East Asia, the Middle East and even Africa”.
William Wong, General Manager of the Global Center at Guangzhou DSPPA Audio Co., Ltd.:
- “Our participation in Prolight + Sound Guangzhou aimed to strengthen brand recognition, build trust through direct engagement and expand our network thanks to the organisers’ support in specifically inviting integrators, end customers, consultants and industry associations. From the very first day, the response has been extremely positive, generating numerous business opportunities as well as significant interest from specialised media and design organisations. This edition has delivered excellent value for money and stood out for its promotional power and reach”.
Tongjiang Chen, Marketing Manager of Hikvision’s Audio Division:
- “This year we connected with numerous potential clients from Europe and Asia-Pacific, especially from Southeast Asia and India. On the first day alone, I established relationships with more than ten new customers who, after attending our demonstrations and live presentations, felt that our products address current market needs. Several projects are already showing promising prospects. As a benchmark event for the audio sector, Prolight + Sound Guangzhou has proven highly effective in raising awareness of our network solutions, making participation in this event essential”.
Risyad Fauzie, President of Rental Indonesia Event Support (RI), Indonesia:
- “From our perspective, Prolight + Sound Guangzhou is extremely important for both the association and our members in Indonesia. This year around 30 buyers participated and the feedback has been very positive. Many succeeded in connecting with new suppliers, particularly from China, and even reached future cooperation agreements. The exhibition is valuable because it brings together international brands and Chinese manufacturers in one place, enabling us to discover new products, follow industry trends and bring valuable knowledge back to Indonesia. It also provides members with a global view of the industry and access to high-quality products at highly competitive prices”.
Raul Del Trejo, Director of Renaer Participações S/S Ltda.:
- “We are attending Prolight + Sound Guangzhou seeking solutions for three areas of our business: professional audio, woofers and musical instruments. In professional audio and musical instruments, we are looking for reliable manufacturing partners and new product development opportunities, while for woofers we source key components that are not produced locally in Brazil. The most remarkable aspect is the exhibition’s efficiency: within a single event we have found everything from raw material and component suppliers to finished-product manufacturers. The joint presence of international brands and Chinese manufacturers allows us to follow global trends, compare technologies and better understand the industry’s evolution”.
Yanger Jiao, Deputy Secretary General of UWA and representative of Vivid Immersive Park:
- “UWA is an international organisation dedicated to the development and promotion of standards for advanced audiovisual technologies. Participating in Prolight + Sound Guangzhou allows us to present our technological advances and ecosystem development to both industry professionals and end users. Thanks to the scale of the exhibition and the diversity of sectors represented, we can demonstrate how technologies are applied in real-world environments, from ultra-high-definition systems to a wide range of audiovisual solutions. Furthermore, the event facilitates engagement with international partners and helps bring innovation developed in China to global markets”.
