DAS AUDIO is strengthening its international growth strategy with an expanded presence in the UK, one of the world’s most important and competitive professional audio markets.
This new phase will be led by James Bottrill, who will oversee the brand’s business development in the country. With an extensive background in professional audio and audiovisual solutions, Bottrill has experience in business development, account management, sales team leadership and direct collaboration with integrators, consultants, distributors and end users.
This new phase begins at a time of strong momentum for DAS AUDIO. Its latest product launches, the evolution of its portfolio and the positive response received across various international markets are enabling the company to strengthen its position in Europe and pursue growth with greater ambition in strategic territories such as the UK.
The UK is a key market, not only because of its size, but also because of the technical expertise of its professionals, the demanding nature of its projects and its influence on the international industry. This is a very important step for us. We are entering the market with a more comprehensive, competitive and capable product range than ever before, and we are eager to demonstrate what DAS AUDIO can offer. We have ambition, we have the products and we are convinced that this is the right time to grow in the UK, says Manuel Peris, CEO of DAS AUDIO.
"James inspires great confidence through his knowledge of the UK market, his technical and commercial expertise and the strength of the relationships he has built over many years in the industry", says Arne Deters, DAS AUDIO’s Business Development Manager for Europe and the UK. "We are confident that he is the right person to help us establish a strong, close and lasting presence".
The UK is a highly competitive market, but I am confident in the potential and competitiveness of DAS AUDIO’s product range. I look forward to driving the brand’s growth in the country and working with professionals across both live sound and installation markets, says James Bottrill.
DAS AUDIO’s participation at PLASA was one of the first milestones in this new phase in the UK. The show provided an opportunity to present the evolution of the company’s portfolio, strengthen relationships with customers and partners, and reaffirm its commitment to the UK market. In addition, DAS AUDIO will organise several roadshows across the UK throughout the year, featuring technical demonstrations, listening sessions and direct meetings with customers, integrators, consultants and rental companies.
With this new phase, DAS AUDIO is strengthening its growth in Europe and advancing an international strategy focused on staying closer to the market, expanding its network of relationships and capitalising on the potential of its new product range.
