INFiLED has supplied its MVmk2 Series outdoor LED technology for a prominent digital out-of-home (DOOH) advertising location on Dubai’s main thoroughfare, delivering a large-format display designed to provide high brightness, reliability, and long-term stability in demanding outdoor conditions.
As the first digital screen at A Tower—the new Pixels World location on Sheikh Zayed Road, the city’s primary transportation corridor and the longest road in the United Arab Emirates—the site is strategically positioned for maximum visibility. More than half a million people pass through the area every day, and it is within walking distance of major landmarks such as Dubai Mall, the Dubai International Financial Centre, and the Museum of the Future.
The installation features an INFiLED MVmk2 LED display in a 10.4 configuration (10.4 mm pixel pitch) with brightness levels of up to 10,000 nits, ensuring clear, high-impact visuals—even in broad daylight—across a 300 m² canvas.
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The MVmk2 Series is a lightweight yet robust LED solution, ideally suited for outdoor installations such as city squares, pedestrian zones, and transportation hubs. With an IP65 rating, the display features a superior heat dissipation system and enhanced energy efficiency, achieving a notable 16% reduction in average power consumption compared to conventional outdoor LED screens.
According to Pixels World, one of the leading Emirati DOOH companies, the decision to upgrade to the INFiLED display was driven by reliability and performance concerns: the previous screen at the site frequently overheated, causing power and resolution issues. Thanks to its fanless design, which eliminates the need for additional ventilation or air conditioning, the MVmk2 Series addresses these challenges while enabling more energy-efficient operation and reducing long-term maintenance costs.
From initial concept to full installation, the A Tower project was completed in approximately 12 weeks, with no issues encountered during deployment.
INFiLED’s LED experts provided support from the outset, ensuring that the chosen solution matched the real-world conditions of the site and highlighting the importance of selecting the right screen architecture for the specific requirements of each DOOH location.
