Caudalie has renovated its headquarters in Paris by incorporating an INFiLED LED screen. Installed in the building’s main auditorium, the new display from the STUDIO series creates a space designed to bring together employees, clients and creative partners in an environment that reflects the brand’s values: wellbeing, creativity and transformation.
Founded over 30 years ago in Bordeaux, in the heart of France’s wine region, Caudalie has built its reputation by combining wine tradition with modern scientific research. With the opening of its renovated headquarters, the company sought a contemporary visual solution capable of reflecting its global positioning without compromising elegance or discretion within the architectural space.
The new headquarters includes a multifunctional auditorium designed to host product presentations, internal training sessions, collaborative events and brand activations. For Caudalie’s founders, this space needed to offer a welcoming and refined atmosphere, while also being capable of delivering immersive, high-quality visual experiences when required.
To bring this vision to life, Caudalie entrusted the project to specialist integrator VIDEOSONIC, based north of Paris. Working closely with the client, VIDEOSONIC was responsible for designing and installing a display solution capable of delivering outstanding visual performance without compromising the aesthetics of the space.
In an environment where packaging design, product imagery and marketing assets are central to brand storytelling, color accuracy was an essential requirement. The installation needed to deliver cinematic-quality visuals while remaining discreetly integrated into the auditorium’s architecture when not in use.
With these objectives in mind, VIDEOSONIC selected INFiLED’s STUDIO series, developed for virtual production stages and high-end broadcast environments where contrast, brightness and color fidelity are critical.
The STUDIO series is designed to deliver cinematic-level visual realism. Thanks to the use of ultra-black masking materials and proprietary black LEDs, the system achieves exceptionally high contrast levels, allowing images to retain depth and richness even under controlled lighting conditions.
Designed as a modular platform, the STUDIO series adapts to customized stage and studio environments. Its high refresh rate ensures flicker-free performance, while its color reproduction guarantees accurate and uniform images from multiple viewing angles.
The Caudalie team wanted to use the highest possible display quality for this installation. Since INFiLED’s STUDIO series is designed for virtual production and for environments where high contrast, high brightness and color accuracy are essential, it proved to be the perfect choice for this project, explains Éric Cartier, CEO of VIDEOSONIC.
The selected modules also incorporate INFiLED’s CBSF technology, which enhances color uniformity and accuracy across the entire display surface.
 |
 |
“Each color is perceived more accurately from any angle and in any situation”, adds Cartier. “This means that when a client like Caudalie presents a new product, the packaging, the product itself and the marketing visuals are shown exactly as the design team intended. In an environment like this, that level of precision is essential”.
For a brand whose identity is closely tied to aesthetics, tone and visual nuances, the ability to reproduce colors faithfully is especially important, particularly in a representative corporate space like this. Once the final installation details were defined, the project moved forward quickly. VIDEOSONIC completed the entire LED installation and system setup in just one month.
“After Caudalie made the final decisions regarding the installation details, we were able to complete the project in just one month”, says Cartier. “Thanks to its modular design and ease of use, INFiLED’s STUDIO series allowed us to meet this tight schedule”.
Caudalie also highlights the role this new space will play in the company’s evolution.
Our teams are evolving rapidly, and so are our projects. We needed a space that was both agile and demanding, capable of hosting a plenary session in the morning and a creative workshop in the afternoon. This auditorium offers teams and partners a high-level, flexible and immediately operational environment, with outstanding visual quality, says Gloria Martins, Chief of Staff at Caudalie.
Today, the auditorium is fully operational and fulfills the function it was designed for. During events, the LED wall delivers immersive high-resolution visuals that enhance the audience experience.
And when not in use, the INFiLED screen integrates discreetly into the architectural design of the space, maintaining the calm and elegant atmosphere envisioned by the founders from the outset of the project.
Photo credits : ©Caudalie
