Amid the growing need for news organizations to verify the origin and integrity of visual content, Sony joined forces with Reuters to unveil an innovative newsroom workflow at IBC 2026.
This system is designed to preserve the authenticity of near-live content by combining C2PA (Coalition for Content Provenance and Authenticity) and TAMS (Time-Addressable Media Store).
This project builds on the milestone achieved last year, when Sony unveiled the PXW-Z300, the world’s first video camera capable of recording C2PA metadata directly into video files. Building on this advancement, the two companies have developed an end-to-end workflow that preserves content authenticity from capture to distribution.
Sony’s contribution ensures that C2PA information is captured and recorded when the video is filmed and preserved during near-live file transfers. This data is then transferred to a TAMS store built in accordance with version 8.2 of the specification, which defines how to manage fragmented MP4 segments while preserving the embedded C2PA information.
Reuters contributes its editorial and distribution capabilities to the workflow. The company retrieves file segments from TAMS in near real time, together with their C2PA data, for editing and packaging on compatible platforms, including Media Backbone Hive.
The main advantage of this joint approach lies in the combination of near-real-time file transfers with a fully integrated authenticity workflow. C2PA information is continuously captured and transferred from the moment of recording, establishing a chain of trust from editing and packaging through to distribution. In addition, the embedded watermark makes it possible to recover the original C2PA information even if the metadata is removed.
Joe Delshadian, Director of Content Distribution at Reuters, said:
Open standards such as C2PA are essential, but they only work if the information survives the journey from the camera to the customer. Watermarks allow us to recover that provenance even if the metadata is removed along the way. Together with Sony and our editing partners using Hive, we can demonstrate a reliable end-to-end chain of authenticity, giving customers real confidence that what they are viewing is authentic Reuters content.
Ryoichi Sakuragi, Head of News Solutions at Sony Corporation, said:
For authenticity technologies to have a meaningful impact on journalism, they must work within real newsroom operations, not only at the point of capture. Together with Reuters, we have demonstrated a workflow in which authenticity information can be preserved and transmitted through near-real-time file transfer and production processes. This represents a significant milestone in integrating trusted content workflows into daily news gathering and distribution.
Both Sony and Reuters consider this advancement an important step towards the end-to-end preservation of C2PA metadata throughout the entire news workflow. This helps journalists and news organizations around the world verify the authenticity and provenance of visual content from capture to distribution.
