NAMM (The National Association of Music Merchants) announced that VittekPR and Stungun Productions will bring their industry expertise to support the NAMM Show team by leading artist relations for this year’s edition.
In a collaborative effort, VittekPR and Stungun Productions will manage, oversee, and execute all aspects related to the presence of VIP artists, musicians, and bands, as well as celebrity participation during the 2026 NAMM Show in Anaheim. Their role will be essential to ensure flawless execution of the event, which will feature hundreds of top-tier artist appearances throughout the five days of activities.
The global music industry will gather once again from January 20–24, 2026, at the Anaheim Convention Center, where the NAMM Show —celebrating its 125th anniversary in January— will offer five days of special events, live concerts, and VIP appearances, along with innovative product launches and musical performances at exhibitor booths and show floor activations.
VittekPR, with 25 years of experience at the NAMM Show, has worked with some of NAMM’s leading member companies. It will collaborate exclusively with these companies and brands to ensure that all artist appearances and performances are effectively communicated to attendees and event partners.
Meanwhile, Stungun Productions, considered one of the country’s leading production and artist/celebrity management companies, boasts an impressive track record in world-class events such as CES, E3, and the NFL Super Bowl, and works with clients including Netflix, Sony, and LinkedIn, among others.
We are organizing an unforgettable 125th anniversary event featuring new experiences, incredible live music, and top-tier artist performances throughout the five days of activities. Having two industry veterans was essential to the success of the show. The 2026 NAMM Show, in collaboration with our member companies, will deliver an amazing array of live music. These partners will work with artists and VIPs to ensure that the NAMM Show is the perfect place to discover the latest gear while engaging with fans and attendees, said John Mlynczak, NAMM President and CEO.
