The world of entertainment gathered in Rimini from March 23 to 25 for the new edition of MIR – Multimedia Integration Expo, dedicated to technological innovation in the live events and audiovisual industry.
This year, Claypaky returned to the stage to showcase its most innovative lighting technologies in the Audiosales Live Experience Area. This exclusive space in Hall C2 hosted the Claypaky Product Show, where visitors were able to see Claypaky’s latest innovations in action.
In recent years, Audiosales and Claypaky have organized a series of events to introduce and provide hands-on experiences with new technologies and products, starting with the Experience Days, which welcomed hundreds of lighting professionals to Claypaky. For this year’s MIR, we have adopted an innovative format, aiming to showcase the best entertainment technologies on stage, both in the Claypaky Product Show and in the Audiosales Experience Show, a multimedia performance created for the occasion, explains Stefano Rocchi, CEO of Audiosales.
Alberico D’Amato, Sales Director at Claypaky, adds: “Our collaboration with Audiosales has been and continues to be essential in expanding our market in Italy, as well as in analyzing and addressing our customers’ specific needs. This year at MIR, our flagship products have included the weather-resistant Arolla Aqua series, expanded with the Arolla Aqua LT and Arolla Aqua Wash HC models, the Ultimo Hybrid discharge lamp fixture, the revolutionary Volero Cube, the compact Mini-B Sparky Aqua moving head, and the Tambora Rays, Stormy, and Flash LED bars—a unique and diverse offering designed to meet the demands of the most creative and discerning lighting designers”.
