Representing a strategic leap in rigging safety and digital integration, ELL™ unveiled its first line of professional-grade electric chain hoists at ISE 2026, designed to meet the demanding requirements of the modern entertainment industry.
Redefining the standard: compliance as the starting point
In an industry where safety is non-negotiable, ELL™ emerges as the first brand to offer a fully equipped hoist certified by TÜV through a third party, going beyond self-declaration. At ISE, ELL™ introduced 500 kg and 1000 kg chain hoist models.

Designed for seamless integration, these hoists allow rental companies and venues to retain their existing controllers while upgrading to a system compliant with EN 17206. Each unit incorporates a drive mechanism engineered for twice the rated load, a dual brake system, and a black phosphate-coated load chain with an 8:1 safety factor (SF).
Smart rigging: the digital edge
The ELL™ hoist is not just a lifting tool; it is a data-driven asset. Thanks to integrated NFC technology, riggers and technicians can instantly access all technical information and machinery documentation directly on-site from their mobile phones. Key smart features include:
- Integrated hour counter: simplifies maintenance scheduling.
- Operational logs: real-time access to usage history and event records.
- Digital traceability: a complete digital footprint for each unit.
- Simplified maintenance: optimized testing of load-securing devices.
We didn’t want to build just another hoist; we wanted to deliver a fully compliant system solution. By establishing dedicated infrastructure and a strategic manufacturing base in Valencia, we have combined specialized engineering with the logistical agility required to serve EU and UK markets, states Juan José Vila.
ELL™’s roadmap: 2026 and beyond
While the UC1 models lead the launch at ISE, the brand has a clear vision for the future of load lifting:
- 2026: launch of models with integrated load cells for full load logging and monitoring.
- 2027: introduction of high-capacity models to support large-scale global productions.


