Since ISE has been held in Spain, it has become an important meeting point for audiovisual professionals in the Iberian Peninsula, transforming some of the market habits, especially in the local trade show circuits of the region.
The annual event brings together a wide range of sectors and market verticals related to the audiovisual, generating a considerable economic and logistical effort that many consider sufficient to meet their technology update needs in a trade show format. As a result, local fairs in Spain have started to lose relevance, as, regardless of the international nature of the event, the focus in this country is currently on this main event, which takes place at the beginning of each year in Barcelona.
However, this does not mean there is no room for other formats. Faced with the challenge of staying closely connected with professionals in Spain and Portugal throughout the rest of the year, an interesting alternative has emerged: Roadshows XL (expanded traveling demonstration events). Unlike fixed local events, which require investment and resources and can often become redundant when there is already a major trade show, these traveling events offer a more personalized approach, bringing the latest innovations directly to specialized companies, traveling door-to-door through different provinces of Spain.
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Roadshows are designed to fill a gap in the sector, offering educational, personalized demonstrations with live demos, allowing audiovisual professionals to interact with the technology directly and tailored to their local needs. This format is particularly useful for integrators, technicians, and engineers who do not always have the opportunity to attend large fairs due to their workload or budget constraints.
The traveling format not only provides an alternative to large events but also effectively complements events like ISE. By focusing on concrete solutions tailored to the demands of each region, these events allow for a closer relationship between suppliers and clients, facilitating a space for networking, exchanging experiences, and solving technical problems on the ground. Installers and technicians can participate in live demos that address their everyday challenges, from AV system installation to integrating new technologies into rental projects.
A clear example of this trend is the AV&Light Tech Tour, a traveling event that visits several cities in Spain, offering sector professionals the opportunity to learn about the latest technological innovations without having to travel long distances. These types of initiatives are becoming a fundamental tool to stay in touch with the market and allow audiovisual experts to stay up to date in a constantly evolving environment.
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The disappearance or loss of relevance of small local fairs is not necessarily negative. In fact, this transformation towards more flexible and personalized formats reflects a natural adaptation to the new needs of the audiovisual sector. Rather than relying solely on large gatherings, roadshows offer a pragmatic and effective solution, complementing major events and providing a closer, more practical, and accessible experience for professionals.
The importance of roadshows for the audiovisual sector
This type of traveling event responds to a growing demand for personalization and accessibility, aspects increasingly valued by professionals. Additionally, by traveling through various provinces, they allow specialized companies to stay up to date on the latest trends without having to travel long distances or make a significant investment in terms of time and money.
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Ultimately, the success of these traveling events lies in their ability to adapt to the current circumstances of the sector, offering a valuable alternative to major events like ISE, and providing a closer and more accessible format that facilitates technological updates and direct contact with the most relevant audiovisual innovations.
Rising alternatives in Spain and Portugal are emerging as part of the future of networking and training, bringing technology directly to professionals' doors, where it is most needed, in an expanded Roadshow format.
Photos. Pressmedia, Claypaky, d&b audiotechnik, Integra series (Equipson)
