GLP has appointed MiD, based in Paris (Musique Industrie Développement, mid.audio), as its new distributor in France, perfectly coinciding with the latest edition of the Showlight lighting networking event, sponsored by GLP and held in Dijon.
With a dedicated Artbox showroom located at the Parc de l'Évènement in Longjumeau (south of Paris), MiD operates throughout the country and carries more than 36 audiovisual brands in its catalogue. Traditionally strong in the professional audio sector, it is now beginning to develop its portfolio of lighting brands.
MiD’s sales director, Julien Seillier, states that GLP is central to this mission, especially in the event, concert touring, and architectural segments.
He notes that GLP recognized MiD’s flexibility, energy, and above all, its desire to develop the lighting market and bring this brand to a prominent position: “I come from a rental background, having spent several years at AED Group. I am very familiar with the service and event market, and I have always been a fan of GLP”. He highlights the brand’s perfect integration into the company’s distribution portfolio:
GLP is the flagship of our lighting division. The range of products it offers allows us to meet the needs of integrators and service providers. Drawing a parallel with audio, we consider GLP a premium brand, like (the high-end speaker manufacturer) VOID, he confirms.
MiD is already reinforcing its infrastructure to cater for this new addition, with showroom, roadshows, trade show participation, dedicated recruitment, and training plans. It has also been recruiting an experienced brand manager who will be responsible for promoting GLP through demonstrations and technical advice to customers, prospects, and influencers such as lighting designers, set designers, and art directors.
Mindful that GLP has not been represented in the country for some time, Julien Seillier comments: “Our goal now is to position GLP where it should be: among the top three brands in France. The brand has a solid reputation among service providers and lighting designers and is recognized for its pioneering spirit. For example, the X4 Bar range and the JDC are references that often come up in conversation”.
He also highlighted GLP’s ability to maintain continuity in its product ranges, renewing them at reasonable intervals: “This will further help to reassure customers about their investments in GLP fleets”.
The new distribution agreement has already come into effect, and MiD confirms that it is already working on several projects. “The entire MiD team is highly motivated by this incredible brand”, concludes Julien Seillier.
We are excited to welcome MiD as our exclusive distribution partner in France. At GLP, we value more than just business: we believe in family, we build partnerships that feel like friendships, and we are always looking towards the future. MiD shares these values, which makes them the perfect partner for the team, comments Stefan Wagner, sales director EMEA at GLP.
