Ahead of its debut from 30 September to 2 October 2026 at the Bangkok International Trade and Exhibition Centre (BITEC), Prolight + Sound Bangkok (PLSB) —co-organised by Messe Frankfurt (HK) Ltd and VNU Exhibitions Asia Pacific— is strengthening regional collaboration.
The event aims to expand market access and reinforce its position as Southeast Asia’s leading platform for the entertainment, events and music industries.
Reflecting this momentum, PLSB and the Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS) announced a landmark partnership. This new collaboration reinforces the show’s strong potential as a cross-border business hub, with AVLIAS joining a growing list of both international and domestic supporting organisations.
The announcement was made during AVLIAS’s pre-Lunar New Year event in Singapore, where association members and key industry media gathered to discuss market direction, emerging industry standards, and how the partnership will create new opportunities for exhibitors and buyers across the region.
Speaking at the event, Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, stated:
We are delighted to welcome AVLIAS as a strategic partner for Prolight + Sound Bangkok. This mutual cooperation reinforces our commitment to establishing PLSB as ASEAN’s definitive hub for leading international pro AV and entertainment players, enabling them to access the region seamlessly and expand with confidence. AVLIAS’s focus on standards-based cross-sector technological integration aligns perfectly with our vision and with market demand.
For his part, George Lin, President of AVLIAS, commented on the new partnership: “AVLIAS recognises the strong industry reputation of the Prolight + Sound brand, as well as the proven reliability of Messe Frankfurt and VNU Exhibitions Asia Pacific as global trade fair organisers. This partnership is a natural and strategic alignment for our members. It provides a powerful and trusted platform to showcase our expertise. We are excited to collaborate and contribute to the growth of this important industry gathering”.
Local interest in the Bangkok show is also strong, particularly due to its ability to bring international exhibitors directly to Thailand. Kreingkrai Kanjanapokin (Mek), Founder and CEO of Index Creative Village Public Company Limited, a company specialising in Thailand’s creative and events industry, noted:
I have visited this exhibition brand many times in China, and I can say it is a very large-scale event with a high number of exhibitors. Prolight + Sound Bangkok presents a great opportunity to energise Thailand’s market and open doors for smaller operators who may not be able to travel abroad, allowing them to access and experience the latest technologies firsthand.
Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (TCEB) —an organisation operating under the Office of the Prime Minister of Thailand— also highlighted the key role international exhibitors play in the region: “With more than 3,000 local events requiring professional AV equipment, supply within Thailand remains limited, and most organisers still need to import from other markets. Prolight + Sound Bangkok represents a valuable opportunity for international suppliers to establish a stronger presence here. This will open new business opportunities for Thailand and, thanks to its strategic location at the heart of ASEAN, neighbouring markets with growing entertainment and festival sectors will also benefit”.
Exhibitors will benefit from a broad international and regional industry support network
In addition to the partnership with AVLIAS, Prolight + Sound Bangkok continues to expand its regional industry support network, bringing together associations and institutions alongside public and private sector stakeholders to strengthen business connections, knowledge exchange, and market access for top-tier exhibitors.
Key industry supporters include:
- European Association for Business and Commerce
- Event Management Association
- Institute of Music Science & Engineering, King Mongkut's Institute of Technology Ladkrabang
- Ministry of Tourism and Sports, Thailand
- Netherlands-Thai Chamber of Commerce
- Pro Audio Visual Lighting Integration Association of Singapore (AVLIAS)
- Thai Exhibition Association
- Thai IoT Association
- Thai-Italian Chamber of Commerce
- Thailand Convention and Exhibition Bureau
- Thailand Professional Lighting Audio Visual Systems Association
Backed by strong international and regional industry support, Prolight + Sound Bangkok will connect exhibitors with influential Southeast Asian buyers and project owners, helping accelerate business cooperation, knowledge exchange, and the real-world implementation of pro AV solutions for high-specification venues and world-class events.
