HK Audio has marked a major milestone in its international growth with the launch of the first COSMO line array system in India. The system was introduced in early January and delivered to the northern Indian rental company Rajan Amplifiers.
For HK Audio, this move represents a strategic step into a rapidly growing market.
The Indian market is dynamic and highly competitive. While our presence has traditionally been stronger in other East Asian regions, India is one of our key markets for medium- and long-term growth. With more COSMO users being established worldwide, now is the ideal time to step in, participate in the expanding live sound sector and let people experience the system, says David Leonhard, International Sales Manager at HK Audio.
To support the launch, Leonhard and Karel Noon, Application Support Engineer at HK Audio, travelled to India in late January to conduct portfolio presentations, partner demonstrations and COSMO training.
In Delhi, HK Audio’s distribution partner Hi-Tech Audio Video Systems hosted an exclusive event for distributors and resellers, showcasing systems from the Portable, Live and Install ranges.
“What stood out most was that we didn’t just talk about the products – we made people experience them”, says Manikk Guptha, Director of Hi-Tech Audio Video Systems. “Dealers and sound professionals were able to evaluate the speakers both indoors and outdoors. Everyone noticed the superior clarity and natural sound across the product lines. Overall, it was a great start, and the conversations since then have been promising”.
The focus then shifted to Jodhpur, where Rajan Amplifiers received intensive COSMO training. Notably, the system had already been used at several major events before HK Audio’s arrival. “They had already put it into operation before I even arrived due to timing constraints, and the way they did it was spectacular”, recalls Noon. “The skill level at Rajan Amplifiers is very high. We couldn’t have hoped for a better first COSMO user in India. The engineers who heard the system were impressed, but that only works when you set it up correctly”.
As the Rajan team was already experienced with large-format systems and platforms such as Ease Focus and LAKE, the training focused on advanced optimisation.
The basic understanding was already there. So we concentrated on advanced tuning: low-mid beam steering, gain and EQ shading, cardioid subwoofer setups and deeper technical discussions about how they want the system to perform and how to achieve that efficiently, explains Noon.
Leonhard emphasises that this hands-on support is essential when introducing a flagship product in a new market. “On-site manufacturer training for COSMO is mandatory for us”, he says. “It ensures the system is deployed according to our standards and enables partners to use it confidently in their daily work. At the same time, it helps us better understand the market environment and how our partners operate”.
Rajan Amplifiers has made a significant investment in COSMO, including 24 COSMO 10 units, 12 C SUB 218 subwoofers and a complete C-DRIVE amplifier configuration. Since its arrival, the system has already been used at more than ten major concerts featuring leading Bollywood and Indian music artists.
“We have already used COSMO and it has been the best system we’ve worked with”, says Anil Panwar, Owner of Rajan Amplifiers. “The natural sound of HK Audio really stands out. We previously used HK Audio ELEMENTS systems and loved them, so adding COSMO was a natural next step”. Panwar adds: “When I first heard the system, I was blown away. It’s such a beautiful system, unlike anything else I’ve heard before. Despite its compact size, it delivers a powerful, natural sound that you feel both in your heart and mind. It’s the level of quality we need in the Indian market. You don’t just hear it – you feel it”.
According to Guptha, the timing aligns with market demand. “COSMO is powerful and flexible enough to cater to multiple types of events, from high-profile weddings and corporate events to large concerts, which are growing exponentially every year in India. The response from engineers and artists over the past six weeks has been extraordinary”.
We thank Anil and his team at Rajan Amplifiers for their trust and warmly welcome them to the HK Audio family. We also thank our distribution partner Hi-Tech Audio Video Systems for initiating this milestone. We are excited to further develop HK Audio’s presence in India and to be part of the country’s rapid growth in the years ahead, concludes Leonhard.
