Dimming the lights on 25 May, the 2023 edition of Prolight + Sound Guangzhou (PLSG) has illuminated a strong outlook for the global entertainment and pro AV industry, with a significant 61% increase in visitors reaching 85.046 – a new high.
The four-day show also featured over 50 fringe events and showcased 1,403 exhibitors across 130,000 square meters of exhibition space, representing a 35% growth from the previous edition.
At the fair’s conclusion, Mr Richard Li, Executive Director of Messe Frankfurt (HK) Ltd, stated: “Given the recent positive outlook for the global entertainment and pro AV industry, and the opening of China’s borders in January this year, we are delighted that this year’s show has set a new record for visitor numbers. The enthusiastic response underlines Prolight + Sound Guangzhou’s status as an indispensable platform for both local and international industry players”.
The show goes beyond just showcasing the latest advancements in entertainment and pro AV technologies to also highlight the vast potential applications of these solutions in a variety of industries: from entertainment, construction, and the commercial sector, to cultural tourism and personal use. This wide coverage is one of the key reasons for the fair’s growing popularity. The possibilities for leveraging lighting and sound solutions are endless. For instance, we strategically separated out the Recording and Production Zone this year to help industry players capitalise on the rapid growth of the personal recording market, and we are pleased that it was well-received by both exhibitors and visitors, added Mr Li.
Mr Hongbo Jiang, Director of the Guangdong International Science and Technology Cooperation Centre, was also delighted with the outcome: “As the cultural and entertainment industries make a full recovery, markets such as concerts, stage performances and cultural tourism are all flourishing. As a result, the PLS Unicorn Series was once again a highly popular attraction at the fairground, illustrating its position as a pioneer for showcasing excellence in the industry. The immersive experiences created by the pro AV solutions, media art and stage installations captivated audiences and demonstrated new standards for what’s possible in the world of events and live performances. The show also boasted a diverse fringe programme and the highly-anticipated PLSG Annual Training Course. Participants and speakers alike praised the events for valuable information exchange, networking and training opportunities that enhanced the overall show experience”.
Major participating brands this year included the likes of ACE, ACME, Audio Center, Audio-Technica, Beta-Three, Big Dipper, BIK, BMB, Boray, Bosch, Bose, Cadac, CD-Stage, Charming, D&B Audiotechnik, Danacoid, Dare, DMT, Eagle Truss, EZ Pro, Fidek, Fine Art, Golden Sea, Gonsin, Haimei, Harman International, High End Plus, Hivi, ITC, Jusheng, Longjoin Group, Mode, Neutrik, Nightsun, PCI, Phoenix, Pioneer DJ, Plustruss, Polar Lights, Qiangli Jucai, Ray Long, SAE, Se Audiotechnik, Sennheiser, Showven, Shure, Soundking, ST Audio, Star-Net, Taiden, Takstar, Yamaha, Yeahtone, Yin Chuang and Zhonghui.
Participants reflect on their experiences:
Exhibitor: Mr Hao Liu, Technical Manager, Synthax China
“We really appreciate the uniquely situated Recording and Production Zone, because it’s specifically designed for suppliers like us. This zone converges professional recording and production companies, which attracts our target customers. Not only does it draw a large amount of visitor traffic, but visitors also spend a considerable amount of time exploring exhibitors at the zone. As a marketing platform, the show’s cost- effectiveness is impressive. We have the opportunity to showcase our product quality and technical features here, contributing to the industry’s development”.
Exhibitor: Mr Tao Zhang, Director of Brand Marketing, Sichuan Yinchuang Weiye Technology Co Ltd
“We specialise in karaoke products and systems, catering to both commercial and household use. Our commercial segment provides entertainment systems for KTVs, bars and other entertainment venues. The trade fair is very important to us because it provides a platform for our new product releases each year. After so many editions, the show has developed significant industry influence. The KTV hall provides a comprehensive platform for total solutions by bringing everything together: from lighting, audio to video and special effects. It serves as the best platform to showcase our products. I am also impressed with the substantial visitor flow during the past few days”.
PLSG Annual Training Course Speaker: Mr Henry Zhou, Technical Manager, Crestron China
“Pro audio products are one of the most sought-after products at PLSG. In my seminar, I introduced attendees to the proper utilisation of audio consoles, and I hope that more people will integrate them into their products, so that end users can benefit. Compared with similar trade fairs, I think this show has a geographic advantage because of Guangzhou’s excellent business environment, especially in the audio sector. Just like the city, PLSG itself serves as a base for pro audio products in China, bringing together manufacturers from across the country. Industry players collaborate and learn from each other here”.
Exhibitor: Ms Rain Lee, International Trade Manager, Fine Art Lighting Company Ltd
“This show presents an excellent opportunity to gather customer feedback. It not only helps us improve our service quality but also allows us to incorporate the market information we collect into our business plans. On the first day, we already received numerous enquiries from overseas customers. We have developed many new products to cater to the evolving market demands in the past few years, and these overseas customers have shown great interest in our latest offerings. We are glad that our products meet their requirements in aspects such as lighting performance, illuminance, and colour”.
Buyer: Mr Sean Stacey, CEO, Fastrak Trading
“I represent a retailer of sound equipment from South Africa, primarily dealing in our own brand of products that we source and import through OEMs in China. My experience at the fair has been great. With China’s borders now open, it is an excellent opportunity for us to stay informed about the latest trends and products. Numerous technological changes have occurred in the past few years, and a lot of new designs are now on display.”
Supporting Association Representative: Mr Lu Ma, Vice Chairman, China Institute of Stage Design
“PLSG excels in bringing together lighting, pro audio products and stage machinery. In addition to the emerging companies here, we are also able to check out the latest technology and equipment at the show from industry leaders. This inspires us to consider how we might make better use of these tools in our performances and captivate our audience. The show has drawn global leaders in the stage and lighting industry, providing us an opportunity to see new technologies and stay up-to-date with the latest industry trends”.
Supporting Association Representative: Professor Tianfu Yin, Director of the Stage Art Department, Shanghai Theatre Academy
“The show’s theme, ‘Tech meets culture’, is highly significant to us. During stage art production, we encounter various challenges concerning technology, equipment, and innovative technical presentations. While the show is dedicated to showcasing cutting-edge technologies and products, the organisers work so hard to pursue artistic expression through technology. As a result, the show has consistently been one of the world’s leaders in presenting technological innovation and nurturing the stage art industry. Our aims closely align with one another”.
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Co Ltd (STE). The next edition will take place from 23 – 26 May 2024 at Areas A and B of the China Import and Export Fair Complex.