Midwich Portugal incorporates Robe Lighting into its exclusive distribution portfolio for the Portuguese market. Robe develops and manufactures moving lights and LED lighting technology for the professional sectors of entertainment, shows, broadcast, as well as architectural and entertainment lighting projects.
Robe has been developing innovative and pioneering tools for designers and creatives working in these diverse and dynamic disciplines for 30 years. Robe's products proudly bear the Made in Europe label and are known worldwide for the quality of their technology and revolutionary features.
In addition to its technical excellence, another constant that characterizes Robe is its people-centered approach, commitment to sustainable production, and interest in developing a series of related opportunities that encourage current and future professionals in the industry to develop and perfect their craft.
Midwich Portugal welcomes Robe with open arms. The brand will be integrated into the Portuguese market through a fully dedicated and committed team. The addition of Robe will strengthen the company's position in the market and reinforce its philosophy of offering the highest quality solutions along with the best customer service and special attention to details.
Ingo Dombrowski, International Sales Director of Robe Lighting s.r.o., comments:
As the saying goes, 'Nothing beats a winning team', and I believe there is nothing better than giving more responsibilities to a winning team! A consolidated market like Portugal needs a strategic and analytical approach, which is undoubtedly one of the strengths of the Spanish subsidiary of the Midwich Group. That's why it is a completely logical decision to expand our collaboration to include Portugal.
Pere Castro, Managing Director of Midwich Portugal, adds:
We are excited about the addition of Robe to the catalog of high-quality solutions for the Portuguese market. After more than a decade of successful collaboration in Spain, having a partner of Robe's caliber, loyal and always supportive, for Portugal is the best news we could give. This, together with the recent announcement of the addition of Avolites, a Robe company, to the catalog of represented brands in Portugal, will allow us to consolidate and strengthen our philosophy of offering the best brands and the best service in the best possible way.
