From AI-powered live production to the role of HbbTV in an all-IP future, the media landscape is evolving faster than ever. In IBC Spotlight, the latest innovations in Connective Tech are explored, the driving force behind more seamless, scalable, and intelligent content delivery.
Discover how multicast ABR is transforming streaming, why 5G broadcast research and development depend on government priorities, and where AI’s role in live production is heading.
IBC content highlights
From Multicast to MAUD: the evolution of MABR
Multicast Adaptive Bit-Rate (MABR) streaming has been promoted as a solution for ISPs and content providers to deliver large-scale streams, particularly live events, ensuring a consistent user experience. Meanwhile, BT is moving forward with the rollout of its own variant of this technology, known as MAUD.
Multicast Adaptive Bit-Rate (MABR) streaming has been around for several years, with ISPs adopting this technology to ensure smooth delivery of live-streamed content to end users, particularly in cases where demand spikes suddenly.
AI and live production: from experimentation to well-defined applications
Connectivity optimization, transcription services, and real-time customer support are some of the live production areas where the value of AI-based technologies is increasingly evident, writes David Davies.
If AI's use for producing and organizing archive material was always going to be a complex and controversial issue, it stands to reason that its implementation in live production workflows would spark even greater debate. Nonetheless, now that we are several years into the AI revolution, its primary areas of application in live broadcasting are becoming increasingly clear.
Freely highlights HbbTV’s role in the evolution to an all-IP future
As more UK consumers opt not to connect their TVs to an aerial, UK broadcasters are turning to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technological decisions underpinning this platform.
One4HDD: the Future of 5G broadcast depends on government priorities
Following a successful demonstration at Brands Hatch, Alex Buchan of DTG discusses the evolution of the 5G One4HDD project and how it could continue beyond its official end on March 31, provided new government funding is secured.
At the end of 2023, the 5G Video in Stadia Technical Architecture (VISTA) project was rebranded by DTG and its partners as 5G One4HDD, focusing on developing high-density deployment (HDD) technology solutions for stadiums and live events. The project operates under the oversight of the Department for Science, Innovation and Technology (DSIT) as part of its Open Networks R&D Fund. Project partners include Ateme, DTG, Imaginary Pictures, Virgin Media O2, and the University of Surrey...
IBC365 'Accelerating Innovation' podcast episode 2: transformation with a capital T
Discover how connectivity technology is driving industry transformation in Episode 2 of the IBC365 Accelerating Innovation podcast.
Host Omar Mehtab is joined by Matt Westrup (A+E Networks EMEA), Charli Kumar (Sky Deutschland), Clive Santamaria (ITV), and Ryan Mckenna (BBC) to explore how legacy media giants are embracing innovation, transforming themselves, and generating large-scale value.
As technology continues to break barriers, connectivity remains at the heart of innovation. From AI-driven workflows to the next evolution in streaming and 5G broadcasting, staying ahead means staying connected.
