IBC 2025 analyzes the key trends defining OTT and streaming. In the in-depth interview with Salsa Sound, the critical aspects of direct-to-consumer strategies and the relevance of owning the delivery in today’s market are examined.
In addition, the call for entries for the IBC Awards 2025 has opened—an opportunity to spotlight the innovations transforming the industry. The featured content section includes:
The IBC Awards 2025 call for entries is now open!
The IBC Awards bring together under one roof IBC’s Innovation and Social Impact awards to celebrate the industry’s advances across five categories. The IBC Innovation Awards recognize the best collaborative efforts to develop new solutions for real-world technical challenges and to address social and environmental issues.
The five IBC Innovation Awards categories are: Content Creation, Content Distribution, Content Everywhere, Environment & Sustainability, and Social Impact.
Submission forms must reach IBC by 23:59 BST on Friday, 30 May.
Sustainable streaming: toward a greener OTT vision
Ever more powerful analytics platforms, infrastructure optimization, improved resource utilization, and new compression methods are among the developments helping the streaming sector reduce its environmental impact.
With broadcast and media’s environmental footprint under greater scrutiny than ever, organizations are now obliged—not only to adopt but also to demonstrate—the adoption of more sustainable workflows and practices. Given that streaming and OTT services are still relatively new and new platforms continue to be developed and launched regularly, it makes sense for sustainability to be a primary focus.
OTT evolution: business models, monetization, and personalization
Over the past two decades, the over-the-top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi-billion-dollar ecosystem.
Rapid improvements in connectivity, the rise of advanced technologies, and shifting consumer preferences have all converged to change the way audiences view programming. Media and entertainment is an industry in constant flux, where traditional television and digital streaming are increasingly intertwined, and where technical innovation and economic strategy are critical to success.
IBC365 roundtable
Executives from broadcasters such as beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery, and Al Araby joined representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League, and Norigin Media to examine how AI is influencing content personalization.
Maximizing DTC’s full potential
Direct-to-Consumer (DTC) broadcasting is such a phenomenon that it’s almost become a cliché to talk about it. Yet, while it’s upending the traditional media landscape, is it truly reaching its full potential, or is more work needed to create genuinely personalized experiences?
OTT streaming itself is nothing new, but the massive uptake of live content—such as sports—has been nothing short of revolutionary.
'Accelerating Innovation' Podcast Ep. 2: transformation with a capital T
Get ready to ignite your curiosity with IBC365’s exciting weekly mini-podcast series, Accelerating Innovation, where some of the brightest minds in media and entertainment share their vision and approach to innovation.
How do legacy giants stay ahead in a fast-moving media world? In this episode, discover how broadcasters like Sky, A+E Networks, and ITV are rethinking innovation—not just with new technology but with new mindsets. From breaking down internal barriers to building teams with broad technical skills and deep expertise, listen now to learn how they’re driving transformation with purpose and impact.
