d&b audiotechnik announces Jocelyne Bückner as the new Vice President of Marketing effective July 1. In her new role, Bückner will lead the company's international marketing strategy to drive brand growth and market expansion.
Bückner is focused on developing and implementing a comprehensive marketing roadmap that ensures alignment across all territories and supports ongoing innovation and growth at d&b.
Bückner brings extensive experience across all aspects of marketing, including brand management, public relations, digital, performance, and product marketing. She previously worked at d&b audiotechnik from 2016 to 2023, which gives her a deep understanding of the company’s culture, values, and spirit. Bückner also has significant leadership experience, having built teams and successfully served as a mentor in the past. Most recently, Bückner led the international marketing team at Holoplot.
At d&b there is a renewed energy and a sense of moving in the right direction that resonates with me. Returning now feels like a natural step to create meaningful impact. Innovation and a people-first mindset go hand in hand at d&b, and I am very excited to be part of everything that lies ahead. I am eager to work with the team to ensure marketing becomes a driver of growth, trust, and long-term brand value, said Jocelyne Bückner, Vice President of Marketing at d&b audiotechnik.
"We are very pleased to welcome Jocelyne back to d&b. Her drive and energy, combined with her vision for developing d&b audiotechnik’s marketing strategy and roadmap, along with her proven track record of success in practice, make her the perfect and most suitable person for this new role. Jocelyne plays a key role in strengthening our local and international marketing initiatives", said Jaakko Kaivonen, Chief Revenue Officer at d&b audiotechnik.
