ROXX® is expanding its global presence through an exclusive distribution partnership with Show Technology, one of Australia’s most respected professional lighting distributors. The agreement covers Australia and New Zealand and marks a significant step in ROXX’s international growth strategy.
Strengthening ROXX’s global presence
Founded in 2019, ROXX has become a leading force in the entertainment, architectural and broadcast lighting sectors. Its portfolio includes versatile IP65-certified fixtures, advanced colour engines, smart accessories and innovative control options — including magnetic smart filters and NFC-based configuration — all built on the quality of German engineering.
With the addition of Show Technology to the ROXX network, customers in Australia and New Zealand will have local access to the full ROXX product ecosystem, including the renowned E.SHOW, NEO and CLUSTER series.
A partnership built on quality and vision
Show Technology was founded more than 30 years ago and is now one of Australia’s leading distributors of professional lighting and AV solutions. The company is known for long-standing industry relationships, deep technical expertise and a commitment to supporting designers, venues and integrators throughout the entire project lifecycle.
According to Show Technology’s leadership team, the decision to partner with ROXX was driven by product performance, innovation and strategic alignment.
In recent years, we haven’t been able to overlook the incredible products ROXX has launched. Our sales and technical teams carried out an in-depth evaluation, and we were thoroughly impressed by the performance, reliability and consistency across the range, said Angelo Ruggeri, Business Manager at Show Technology.
“ROXX significantly enhances our lighting solutions and reinforces our commitment to providing clients with innovative, high-quality products”, added Paul Nicolaou, Chief Commercial Officer at Show Technology. “Their vision aligns perfectly with our mission to deliver the best tools and support for lighting professionals across Australia and New Zealand”.
For ROXX, this collaboration represents a strategic milestone and a natural alignment of shared values.
Show Technology is regarded as one of the most trusted and technically competent distributors in the region. Their deep market knowledge, commitment to excellence and passion for innovative lighting make them the ideal partner for us. We see huge potential in this collaboration and look forward to bringing our products to even more designers and venues across Australia and New Zealand, said Michael Staffopoulos, Global Business Development Manager at ROXX.
