ROXX® expands its reach into new markets and announces the appointment of Light and Sound Design D.O.O. (LSD) as its exclusive distributor for Serbia, Kosovo, Bosnia and Herzegovina, Montenegro, North Macedonia, and Albania.
Based in Belgrade, Serbia, LSD is a company specialized in value-added distribution, focusing on high-quality premium brands for professional lighting, staging, video, and sound. With a strong emphasis on technical expertise, training, and customer support, LSD offers training sessions, seminars, and fast deliveries, backed by a large local stock that ensures immediate product availability. Its modern headquarters features a showroom, training center, and extensive warehouse facilities, serving as a central hub for the Balkan region.
After hearing excellent recommendations from industry partners and receiving very positive feedback from customers, we decided to introduce ROXX to the Balkan markets. We are proud of the brands in our portfolio, the innovations they bring to the industry, and their contribution to pushing boundaries… and ROXX meets those criteria! We look forward to lighting up this part of the world together, explains Milan Scepanovic, Managing Director of LSD.
LSD plans to permanently incorporate ROXX products into its Belgrade showroom, offering customers the opportunity to experience firsthand its innovative IP65 LED equipment. In addition, ROXX products will be part of the company’s weekly presentations and demonstrations across the region.
With the addition of LSD to its growing network of international partners, ROXX strengthens its presence in one of Europe’s most dynamic and fast-developing markets, continuing its mission to offer innovative and premium-quality lighting solutions to professionals worldwide.
We are delighted to welcome LSD to the ROXX Nation. Their strong reputation, technical expertise, and commitment to customer training make them the ideal partner to drive our growth in the Balkan markets, says Michael Staffopoulos, Global Business Manager at ROXX.
Photo credit: Julian Huke Photography



