The official press conference of Prolight + Sound Bangkok 2026 was held on 23 March in Bangkok, bringing together around one hundred key industry stakeholders, along with government representatives, associations, and media specialised in professional audio, lighting, and events.
This strong interest reflects the continued momentum of the entertainment, events, and music market in Southeast Asia, one of the fastest-growing sectors globally. At the upcoming edition, visitors will be able to connect with more than 150 international exhibitors and over 5,000 industry professionals from across Asia, reinforcing the show’s role as a key regional platform for business, networking, and industry growth.
As Southeast Asia consolidates its position as a global hotspot for concerts, festivals, and immersive entertainment, Prolight + Sound Bangkok is strategically positioned to capitalise on this growth and accelerate industry development across the region.
The press conference opened with a high-impact immersive demonstration prepared by Elysium Immersive Club, showcasing next-generation visual, lighting, and sound technologies. This was followed by panel discussions featuring speakers from the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB), Event Management Association (EMA), ONE Asia Ventures, PM Center, Elysium Immersive Club, and CRÈME Academy, who shared valuable insights into the development of the professional entertainment industry.
A key panel under the theme Advancing the Professional Entertainment Industry in ASEAN: Technology, Live Experience & Regional Competitiveness highlighted a shared consensus between public and private sectors: the entertainment and events industry is entering a new era driven by advanced technologies, immersive experiences, and large-scale productions. Thailand is uniquely positioned to lead this transformation, supported by strong infrastructure, a dynamic creative economy, and growing demand for world-class live experiences.
Highlights of Prolight + Sound Bangkok 2026
- Outdoor audio demonstrations, including advanced line-array systems
- Live immersive technology showcases and real-world applications for concerts, festivals, and mega events
- Musical Instruments & Gear Zone featuring instruments, DJ equipment, backline gear, and performance technologies
- Comprehensive conference programme and industry-led knowledge sessions
Richard Li, Executive Director of Messe Frankfurt (HK) Ltd, stated:
Bangkok stands as a strategic gateway for the expansion of the Prolight + Sound brand into Southeast Asia. Backed by Messe Frankfurt’s global leadership and VNU Asia Pacific’s regional expertise, the show connects international innovation with ASEAN demand, offering exhibitors visibility, access to quality buyers, and long-term partnership opportunities.
Panadda Kongma, Vice President – Business at VNU Asia Pacific, added:
Prolight + Sound Bangkok 2026 marks a significant milestone as the first Southeast Asian edition of this globally recognised platform. With the industry experiencing rapid growth driven by concerts, festivals, immersive experiences, and mega events, Thailand is uniquely positioned to become a regional hub connecting global innovation with ASEAN demand. The show will bring together leading brands, cutting-edge technologies, and industry experts from around the world, while also strengthening Thailand’s MICE, creative economy, and live entertainment sectors, and unlocking new business opportunities across the region.
A high-growth platform for ASEAN market expansion
With Southeast Asia’s live entertainment and events industry experiencing strong growth, Prolight + Sound Bangkok represents a key opportunity for global companies to establish their presence, expand distribution networks, and capture rising demand across ASEAN markets.
The exhibition will showcase a wide range of professional audio, lighting, staging, LED, pro AV systems, and music-related technologies, alongside immersive demonstrations and real-world applications tailored to concerts, festivals, venues, and large-scale productions. Building on the success of Prolight + Sound Guangzhou and Music China, the event will feature a dedicated Musical Instruments & Gear Zone, tapping into the Asia-Pacific market valued at USD 8.4 billion and forecast to grow at 6.5% annually, positioning Thailand as a key industry showcase. It will also include an official Singapore Pavilion, highlighting leading companies and regional innovation.
Prolight + Sound Bangkok is supported by a wide network of government bodies, industry associations, and international organisations, including the European Association for Business and Commerce (EABC), Event Management Association (EMA), Institute of Music Science & Engineering at King Mongkut's Institute of Technology Ladkrabang, Metaverse Association of Thailand, Thailand’s Ministry of Tourism and Sports, Netherlands–Thai Chamber of Commerce (NTCC), AVLIAS, Thai Exhibition Association (TEA), Thai Immersive Digital Media Entrepreneur Trade Association, Thai IoT Association, Thai–Italian Chamber of Commerce (TICC), TCEB, TLAV, and the Tourism Authority of Thailand (TAT). This ecosystem reinforces the event’s role as a regional platform and enhances opportunities for collaboration, innovation, and cross-border business growth.
