Penn Elcom has unveiled its new corporate video, the first one the company has produced in the past 14 years. The audiovisual production showcases the company's evolution, its commitment to innovation and the growth it has achieved over the last decade and a half.
This dynamic video, available in both a 5.5-minute full version and a 3-minute highlights edit, focuses on Penn Elcom's global manufacturing capabilities, capturing the spirit, passion and dedication that have driven the company's growth and development over the past fifteen years, reinforcing its position as one of the industry's leading brands.
The video illustrates how Penn Elcom has invested in skilled people and smart technologies that have transformed the design and manufacturing of flight cases, standard 19-inch rack solutions and loudspeaker hardware for the professional audio and audiovisual markets.
It also highlights the company's design and manufacturing expertise, its strong commitment to innovation, rigorous quality control procedures and its ability to develop both standard product ranges for a wide variety of markets and fully customised solutions for specific projects. The footage also showcases the strategic advantages of Penn Elcom's international network of facilities.
 |
 |
Product design and R&D are based in the United Kingdom, which, together with China, is home to two virtually identical state-of-the-art manufacturing facilities. Penn Elcom established its operations in China more than two decades ago and is now a well-established employer with a reputation for producing high-quality products.
Sales and distribution operations are managed from the United Kingdom, Asia and Australia, a carefully planned structure that enables the company to supply products quickly, efficiently and sustainably to customers around the world.
The video also highlights how investment in the latest software, CNC machinery and robotic systems enables the company's experienced workforce to optimise both productivity and manufacturing performance.
 |
 |
Although modernisation has been a key priority since 2012, when the company's previous corporate video was produced, some of the machinery installed at that time remains fully operational, working alongside the latest technologies. Just as Penn Elcom anticipated changing market demands then, it continues to lead the way today.
Another key theme highlighted in the video is the constant communication and close collaboration between the company's different facilities, a crucial factor in maintaining flexibility and adapting to the demands of an ever-changing market.
The video also illustrates the steady growth Penn Elcom has experienced over the past 14 years, including during the COVID-19 pandemic, when the company used the period to streamline processes, adopt new technologies and further refine its manufacturing and distribution operations.
When demand returned strongly, Penn Elcom was fully prepared to respond to the surge in activity experienced across much of the entertainment industry.
 |
 |
Another milestone featured in the video is the company's 50th anniversary, celebrated in 2024. Penn Elcom was founded in 1974 by entrepreneur Roger Willems, initially as a company specialising in metalworking and anodising.
Five decades of hard work, vision and diversification have transformed the company into a manufacturer and supplier of a comprehensive range of essential infrastructure solutions for the entertainment industry.
With more than 50 years of experience, Penn Elcom's business model is built on strong, long-term partnerships with customers and partners, establishing the company as a recognised, reliable and innovative brand where teamwork, expertise, collaboration and communication are at the heart of everything it does.
The new video also reflects the company's philosophy of providing customers with high-value tools through award-winning software solutions such as Case Designer 2 and Panel Designer. Combined with a comprehensive e-commerce platform and a strong digital presence, these solutions will enable Penn Elcom to continue innovating, growing and remaining at the forefront of the entertainment industry.
