Axion Displays has appointed Stéphane Bourdon to lead sales in France, Spain and Portugal, strengthening its presence in local markets and ensuring continuity for Digital Projection customers across the region.
Bourdon brings more than 20 years of professional experience in the audiovisual and display technology sectors to the role. He joins Axion Displays after 14 years at Digital Projection, where he served as Sales Director for France, Spain and Portugal, as well as for territories in North Africa and the Balkans.
For existing Digital Projection customers and partners, this appointment brings no change to the relationships, product knowledge or support they rely on. Bourdon will remain their usual point of contact, now backed by Axion Displays' regional sales, technical support, logistics and after-sales infrastructure.
Joining Axion Displays was the logical next step. I know the team, the products and the markets very well, and we share the same commitment to long-term customer relationships and strong technical support. For Digital Projection customers, everything will continue as before: they will be able to work with the same people and rely on the same knowledge, responsiveness and attention. I am also excited to work with Magnos LED solutions and Brainsalt media servers, which will allow me to offer customers a broader range of solutions and help them find the right technology for each project, Bourdon commented.
Dirk Siedle, Managing Director of Axion Displays, added: "Stéphane brings extensive experience, trusted customer relationships and exceptional knowledge of the French, Spanish and Portuguese markets. He is a highly valuable addition to the team and strengthens the continuity and local expertise that are at the heart of our partnership with Digital Projection".
Axion Displays is the exclusive sales representative for Digital Projection across the EMEA region (except Germany) and is responsible for local sales, pre-sales consultancy, product availability, marketing and after-sales support. Its growing portfolio also includes Magnos professional LED solutions and Brainsalt media servers, bringing together high-performance projection, LED and media processing technologies, backed by Axion Displays' regional expertise and support.
YouTube: @AxionDisplays
Facebook: @AxionDisplays
Instagram: @axiondisplays
LinkedIn: @Axion Displays
