L-Acoustics inaugurated its first dedicated regional headquarters for the Americas in Nashville, a strategic move that places the company at the center of the entertainment industry's creative hub.
Located in the CAA Creative Office Building at Nashville Yards, the new facility of approximately 1,031 square meters houses the first L-Acoustics Showroom with HYRISS on the American continent and an L-Acoustics Creative Studio equipped with L-ISA and L-Acoustics DJ technology.
The opening marks a turning point for L-Acoustics in the Americas, establishing a hub in a central location where the company’s regional team, industry partners, and the world’s leading creative artists can collaborate using the most advanced audio technology available.
 |
 |
L-Acoustics is claiming its place in the heart of Music City and will be a driving force in this new modern hub for the entertainment industry. With neighbors such as CAA, AEG Presents, and Amazon Music, this facility demonstrates that L-Acoustics is a creative technology company building the future of how people experience audio—whether at a festival, a sports venue, at home, or in a club. Nashville gives us the platform to show the industry that sound is essential to the shared live experience, said Laurent Vaissié, CEO of L-Acoustics.
The facility functions both as an operational headquarters and a technology demonstration space, and by the end of the year it will host 23 team members as the Americas regional team relocates from the West Coast and expands its workforce.
L-Acoustics Showroom: where one space becomes endless experiences
The Nashville headquarters houses only the second L-Acoustics Showroom with HYRISS in the world, following the opening in London in 2024. HYRISS transforms residential and luxury spaces into adaptable immersive audio environments through discreet in-wall speakers and spatial processing. This technology allows a single room to deliver everything from the intimate ambiance of a private dinner to a full cinematic experience or the sound of a live concert.
The showroom allows architects, interior designers, luxury developers, and high-end integrators to access the technology directly alongside L-Acoustics application specialists. It is a working space where partners can bring their clients to experience firsthand how HYRISS enhances residential projects, hospitality suites, or superyacht installations without compromising design aesthetics.
This showroom allows our partners to walk in with a developer or yacht owner and demonstrate how a single space can transform from a morning meditation room to an evening cinema or a late-night listening lounge, all without moving a single piece of furniture, explained Bryan Bradley, CEO Americas at L-Acoustics.
L-Acoustics Creative Studio: the industry’s new spatial audio lab
The L-Acoustics Creative Studio represents the latest evolution of this format, launched in Lititz (Pennsylvania) in 2024 and Singapore in 2025. The studio integrates L-ISA Immersive Hyperreal Sound together with L-Acoustics DJ, the company’s latest innovation for club and festival environments.
 |
 |
This is where touring artists prepare immersive mixes for their live productions, where DJs develop spatial sets that will define the next generation of club experiences, and where sound designers explore new creative frontiers with immersive audio. It is a production facility designed for high-level creative work.
The Creative Studio serves the extensive L-Acoustics network across the Americas: touring productions, festivals, theaters, clubs, houses of worship, theme parks, and premium hospitality venues. It also functions as a regional hub for spatial audio innovation.
Creative ecosystem strategy
The CAA Creative Office Building, where L-Acoustics is located, houses CAA (Creative Artists Agency), AEG Presents, Messina Touring Group, AXS, and Amazon Music—a convergence of artist representation, live entertainment production, ticketing, and streaming that defines the modern entertainment business. Together with the creative coworking spaces of Ampersand Studios, the building becomes a daily meeting point for the industry’s key decision-makers.
We have always delivered the sound for the world’s most important stages, from Adele’s residencies to the Philharmonie de Paris. In Nashville, we are not waiting for the entertainment industry to come to us. We are positioning ourselves at the center of where creative decisions are made, where artists are managed, where tours are planned, and where the future of live entertainment is written. Nashville is central to our Americas operations and where the business of music lives. That is exactly where L-Acoustics needs to be, Bradley stated.
Expansion in the Americas
The move significantly strengthens L-Acoustics’ presence in the region. The company will establish a 3PL-managed warehouse in the Nashville metropolitan area in 2026 to improve logistics and service delivery across the eastern United States. Together with the Los Angeles office, Nashville will provide L-Acoustics with full coast-to-coast operational coverage.
The Nashville headquarters joins L-Acoustics’ global network of offices in Paris, Los Angeles, London, and Singapore, as well as its manufacturing facilities in France and Germany, which support more than 1,000 employees worldwide.
 |
 |
Image descriptions:
- LA_Americas-Regional_Headquarters_1©Chelsea_Kornse – Entrance to the new L-Acoustics Americas headquarters. The 1,031-square-meter facility at Nashville Yards places the company alongside CAA, AEG Presents, and Amazon Music—exactly where creative decisions are made.
- LA_Americas-Regional_Headquarters_2©Chelsea_Kornse – L-Acoustics officially opens its first dedicated Americas regional headquarters at Nashville Yards, marking a significant expansion in the heart of Music City’s creative ecosystem. From left to right: Hervé Guillaume, CEO L-Acoustics Group; Anne Hamlett, Chief People Officer; Bryan Bradley, CEO Americas; Laurent Vaissié, CEO L-Acoustics; Cédric Montrezor, Executive Director of Application.
- LA_Americas-Regional_Headquarters_3©Chelsea_Kornse – The 1,031-square-meter L-Acoustics facility in Nashville serves as a central point to support touring productions, festivals, and high-end installations across the Americas.
- LA_Americas-Regional_Headquarters_4©Chelsea_Kornse – The L-Acoustics Nashville collaboration spaces are designed to bring together the company’s regional team, industry partners, and some of the world’s leading creative talent under one roof.
- LA_Americas-Regional_Headquarters_5©Chelsea_Kornse – With 23 team members joining by the end of the year, Nashville represents a significant expansion as L-Acoustics deepens its commitment to the region and the artists it serves.
- LA_Americas-Regional_Headquarters_6©Chelsea_Kornse – The open workspace in Nashville is the operational hub of a team embedded in Music City’s creative ecosystem, where tours are planned and the future of live entertainment is written.
- LA_Americas-Regional_Headquarters_7©Chelsea_Kornse – The lounge connecting L-Acoustics offices with its showroom and studio is a daily meeting point for artists, integrators, and partners working with spatial audio.
- LA_Americas-Regional_Headquarters_8©Chelsea_Kornse – The first HYRISS showroom on the American continent gives architects, designers, and luxury integrators a hands-on demonstration of how a single room can shift from a morning meditation space to an evening cinema or a late-night listening lounge without moving a single piece of furniture.
- LA_Americas-Regional_Headquarters_9©Chelsea_Kornse – The L-Acoustics Creative Studio combines L-ISA Immersive Hyperreal Sound technology with L-Acoustics DJ, providing touring artists and DJs with a dedicated space to create spatial productions for festivals, clubs, and some of the world’s most demanding stages.
