IBC2025 is set to lead the global conversation on innovation in media and entertainment (M&E) as it brings together creative, technological, and business communities from across the sector at RAI Amsterdam.
Participants from over 170 countries are coming together at this year's edition to connect, collaborate, and discover new opportunities for business, with a strong focus on transformative technologies and their real-world application.
IBC2025 presents Future Tech, a dynamic hub of emerging technologies, collaborative projects, and next-generation talent that fills Hall 14.
Shaping the future of global media and entertainment is more than our theme—it’s our mission. IBC2025 is where the brightest minds in the international M&E ecosystem explore the ideas and technologies that are redefining this industry. Future Tech brings that focus to the forefront—from AI-powered personalization and cloud-native workflows to content traceability and private 5G networks, visitors are witnessing the future being defined and built in real time, said Michael Crimp, CEO of IBC.
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Future Tech: keeping innovation at the heart of IBC2025
Pioneering developments in areas such as artificial intelligence, virtual production, interactive media, sustainable technology, and immersive experiences guide visitors through IBC2025, but these technologies take center stage within the Future Tech space.
Visitors to Hall 14 can see how AI is moving from concept to practice, encompassing live production automation, generative tools, and emerging applications. They can also explore the virtual world of LED backdrops, augmented reality, and real-time VFX, with exhibitors including Microsoft, Mo-Sys, 3Play, CaptionHub, Deepdub, Files.com, Monks (formerly Media Monks), Tata Communications, Veritone, and Ultra HD Forum.
Future Tech offers a carefully curated blend of visionary showcases, hands-on demos, and thought leadership, including:
- Accelerator Innovation Zone: featuring nine cutting-edge Proof of Concept (PoC) projects accelerating solutions to some of the industry’s most complex challenges through collaboration between media companies and tech vendors.
- Future Tech Stage: packed with keynotes, panels, and live demos (including the PoCs), sponsored by Microsoft, where pioneers present technologies transforming content creation and delivery.
- IBC Hackfest x Google Cloud: a high-intensity two-day hackathon bringing together digital innovators, tech entrepreneurs, software developers, creatives, and engineers to tackle real-world M&E challenges using Gemini AI and more.
- Google AI Penalty Challenge: an immersive and interactive football fan experience featuring more than 15 integrated technologies to showcase AI-driven decision-making in sports.
- 100 Years of Television: celebrating innovation since the first television image presented by John Logie Baird in 1925 at Strathclyde University, this exhibit not only looks back but also envisions the next 100 years.
- Networking Hub: a vibrant space offering everything from informal breakfasts and lunches to curated meetups and evening DJ sessions—ideal for media and tech professionals to connect in a relaxed setting.
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Future Tech also hosts the growing IBC Talent Programme, supported by partners such as Rise, Rise Academy, Host Broadcasting Services (HBS), Gals N Gear, and the Media Entertainment Talent Manifesto. This programme includes sessions and speakers covering mentorship, career development, diversity, inclusion, and practical skills.
Innovation across the show floor
Innovation is not limited to Hall 14. Breakthroughs in production, transmission, cameras, lighting, streaming, and cloud services are on display throughout the show floor, including exhibitor-led presentations and demos at the Content Everywhere stages and Showcase Theatre.
Returning companies showcasing their latest innovations include Adobe, Amazon Web Services, Ateliere, Avid, Blackmagic, Canon, EVS, Grass Valley, Panasonic, Riedel, Ross Video, Samsung, Sony, and Zattoo. New exhibitors include Baron Weather, Cachefly, Files.com, Momento, NewBlue, OTT Solutions, Plain X, Raysync, and Remotly. As of now, exhibitor bookings for IBC2025 have exceeded 44,000 sqm, with more than 1,100 exhibitors confirmed.
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IBC2025 is shaping up to be our most transformative edition yet—a show where innovation is embedded throughout the entire experience. From world-first product launches to pioneering conference sessions, we are bringing together the technologies, people, and ideas that are redefining what’s possible in M&E, said Steve Connolly, Director of IBC.
Diving deeper into the IBC Conference
This year’s IBC Conference, an exclusive knowledge and networking experience, brings together a wide range of industry leaders and innovators to discuss topics such as the business of television and the pursuit of sustainable growth across new platforms, live sports and real-time experiences, personalized advertising and the future of commercial models, and discovery and prominence—how to ensure content stands out in a crowded landscape.
The conference once again features visionary speakers addressing critical strategic challenges related to technology and advertising models. Artificial intelligence also plays a key role throughout the programme, not only for its creative potential but also for its ability to improve efficiency, optimize personalization, and support real-world editorial workflows.
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Recently announced speakers include Elke Walthelm, COO of Sky Deutschland; Rollo Goldstaub, Global Head of Sports Partnerships at TikTok; and Thomas Gruber, Co-CEO of ProsiebenSat 1 PULS 4. They are joined by representatives from organizations such as ITV, YouTube, Sling TV, and Warner Bros. Discovery, all offering deep insights into the issues, challenges, and opportunities transforming media, entertainment, and technology.
Another key element of the conference is the world-renowned Technical Papers Programme, returning this year with peer-reviewed technical research on emerging topics. Additionally, the Delegate Lounge offers a quiet space for business conversations, networking breakfasts, VIP talks, and roundtables.
