Shure has become a minority investor in EDGE Sound Research, a start-up developing new experiential audio technologies that are redefining how audiences consume sound.
The company was founded in 2019 by two students from the University of California, Riverside, Ethan Castro and Valtteri Salomaki. Castro was inspired by his life experiences as a music producer and engineer with hearing impairment. Salomaki has focused on information systems and marketing strategy. Together, they have built an innovative organization working to revolutionize entertainment.
Shure and EDGE Sound Research have already collaborated on several innovations. For example, Shure’s DCA901, the first array microphone designed for broadcast, delivers an enhanced immersive experience in homes thanks to EDGE Sound Research’s virtual sound engine. Fans watching the game from their sofas can now hear it with the same immersive sensation that was once exclusive to premium seating.
The Virtual Sound Engine software analyzes detailed game audio captured by the DCA901 and automatically identifies and isolates the sound objects that define emotion, rhythm, and connection. The combination of DCA901 and Virtual Sound Engine transforms the fan experience from passive observation to active participation, creating significant value for all stakeholders.
Through this partnership, Shure aims to leverage EDGE Sound Research’s innovative advancements to further its mission of delivering exceptional audio quality. By combining Shure’s more than 100 years of experience and market presence with EDGE Sound Research’s cutting-edge technologies, this alliance aligns with Shure’s commitment to pushing the boundaries of audio technology and creating extraordinary listening experiences, said Chris Schyvinck, President and CEO of Shure.
Shure and EDGE Sound Research are working together to deliver innovations for specific user groups:
For sports leagues
- High-quality audio formats to help strengthen the value of media rights.
- Greater presence enhances emotional connection with fans worldwide.
- Scalable systems enabling consistent production across all regions.
For broadcast
- High-quality audio becomes a clear differentiator across subscription tiers.
- Alternative experiences and specialized mixes create new monetizable offerings.
- Automated audio workflows reduce operational load and improve responsiveness.
For teams and venues
- Premium boxes are transformed into immersive storytelling environments.
- Enhanced sound connects fans with key in-game moments inside the venue.
- Authentic game audio strengthens engagement and overall fan satisfaction.
For fans
- The right mix of audio, from coach instructions to player interactions and crowd noise.
- Capturing key game sounds when the ball is in motion.
- Game audio aligned with HD and 4K broadcast image enhancements.
The NBA, MLS, and the United States Tennis Association have been working with EDGE Sound Research to enhance their broadcasts for fans. EDGE Sound Research’s technology has potential applications across a range of sectors beyond sports.
We are delighted to partner with such a renowned audio leader as Shure. Some of the most iconic moments in history have been captured by Shure microphones, and we are excited about the opportunity to create the next generation of sound experiences, said Valtteri Salomaki, co-founder and CEO of EDGE Sound Research.
