IBC dives into the key trends that are shaping the course of media and entertainment. From revolutionary innovations in broadcast and streaming to the rise of FAST channels, the knowledge you need to understand the current landscape is provided.
In addition, the contribution of Saleha Williams, the newly appointed CEO of IABM, who is leading a transformational change in the industry's trade association, is highlighted. With a career spanning creative, commercial, and technological roles in media, she is set on restructuring IABM for the future.
NAB news: agentic AI takes center stage
AI steals the spotlight at NAB. From revolutionary imaging technologies to tools that are transforming content creation, this year's event is brimming with innovation. In addition, important issues regarding press freedom and the future of news are discussed.
Saleha Williams: "The industry is changing and IABM must change too"
The newly appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial, and technological interests in the media field throughout her career. This means she is in an ideal position to drive transformational change at IABM.
When Saleha Williams states that “I always wanted to be in media and technology from a very young age”, there is no doubt about it. Having immersed herself in computer technology during her school years in the 1980s, she held a Saturday job as an assistant at a local newspaper, facilitating the transfer of advertisements between the art and printing departments. At 18, she joined News International during the period when they acquired Sky TV, before moving on to work in BT's advanced technology services, which later became its innovation labs at Adastral Park in Suffolk.
Content Everywhere: personalization in the AI era
Content Everywhere companies consider service personalization to be an area where artificial intelligence (AI) and data will play an increasingly transformative role in the competitive streaming market.
AI and machine learning (ML) are expected to underpin new hyper-personalized experiences, making every viewer feel like a valued subscriber. The evolution of personalization approaches and tools due to advances in AI is examined, along with why it is crucial for providers to stand out and what the key challenges are.
AI through the looking glass: digital natives
When it comes to AI, the media and entertainment industry should take a more active interest in the opinions of young people if it wishes for them to remain part of it.
When seeking the "industry perspective" on almost any topic of general interest, the tendency (and rightly so) is to turn to the experts for whom that topic is their specialty. However, what often happens is that, although the resulting commentary and analysis is generally of great value, it can also start to feel rather familiar if it comes from a group of "usual suspects".
Podcast 'Accelerating Innovation', Episode 6 - 'The FAST and the Curious'
The IBC mini podcast series Accelerating Innovation invites listeners to discover what drives the success of FAST channels in today's saturated market. In this episode, Rakuten TV explains the reasons and the method behind the launch of new FAST channels as part of its growth strategy, and optimal streaming strategies for the current landscape are also explored.
IBC at NAB - Connect!
Visitors are invited to meet the IBC Sales, Editorial, and Marketing teams in Las Vegas. Those interested in exhibiting, speaking, or partnering find an excellent opportunity to make valuable contacts. It is recommended to schedule an appointment or visit stand W4221.
The exclusive IBC roundtable at NAB
The exclusive IBC2025 roundtable, Exploring Advances in AI-Based Personalisation, offers an ideal opportunity for a select group of senior executives to discuss topics such as:
- AI-driven content recommendation and discovery
- Automated highlight creation for sports and live events
- The future of advertising technology and localisation
Moderated by Thomas Thomson, senior analyst at Omdia, the session includes a light lunch and networking.
With NAB marking the beginning of a new wave of innovation in media, it is the perfect time to start planning IBC2025.
