Shure participated in IBC 2026 with a selection of technologies designed for broadcast and audiovisual production workflows. The company showcased solutions for audio capture, wireless monitoring and AI-powered audio processing.
Among the systems presented during the exhibition was the DCA901 Broadcast Microphone Array, a microphone array developed for audio capture in broadcast and media production applications.
The DCA901 is designed to transport multiple audio channels efficiently and flexibly. Its design aims to simplify the deployment of audio capture systems and facilitate their integration into production environments with complex workflows.
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Source separation for live sports
Shure also demonstrated Action Isolator, a software solution that applies AI-powered audio processing to live sports production.
The system can process up to eight audio channels and enables operators to isolate specific action-related sounds, such as ball impacts, player movements or commentary, while simultaneously reducing crowd noise and ambient sound.
This separation of audio elements gives engineers greater control over the sources that make up the mix. According to the company, Action Isolator operates in real time with ultra-low latency, with the aim of producing cleaner, more immersive mixes without compromising the operational requirements of a live broadcast.
Five projects within the IBC Accelerator Programme
Following its participation in the IBC Accelerator Programme 2025, Shure collaborated again in 2026 on several research and development initiatives promoted by the exhibition.
This edition's projects addressed areas including AI-assisted production, immersive live experiences, sustainable virtual production, speech intelligibility and the technological evolution of sports broadcasting.
Shure participated in the following initiatives:
- IFeL: Immersive Festival Live – Remote Presence at Scale, focused on developing immersive experiences and large-scale remote-presence models.
- SMART STORIES: The Agentic Production Ecosystem, dedicated to exploring production ecosystems based on agentic AI systems.
- VooPla: The Decision Twin, focused on analysing new decision-support models.
- Crystal Clear: Boosting Speech Intelligibility in Media, focused on improving speech intelligibility in audiovisual content.
- AI for Live Sports and Beyond: Rewiring Live Media via Agentic AI Orchestration and “meCast”, which investigates the application of agentic AI orchestration to live media and sports production.
These initiatives brought together broadcasters, manufacturers, technology providers and specialists to examine new models for content creation and distribution, as well as potential improvements to audience experiences.
Technical demonstrations at the stand
In addition to presenting these technologies, the Shure team delivered live demonstrations and practical sessions for professionals working in broadcast facilities, wireless infrastructures and audio production.
